Spring 2018 Presentation Topics

Topic Overview + Meet the Speakers
Learn more about the symposium here

Going Digital: Downloading your Expertise into Profitable Online Products

Megan Boitano, MS, RDN, LDN, CNSC

Learn how to monetize your expertise in nutrition and create sustainable passive income with digital products such as online courses, education materials, ebooks, webinars, and video. Conquer the steps in the process of creating a digital good and how/where to effectively market your product to give you a jump start and build a steady income stream, leveraging your business opportunities and demonstrating your authority as a nutrition expert.

How to Create, Price and Sell Irresistible Client Packages

Alissa Rumsey MS, RD, CDN, CSCS

Still charging by the hour for one-on-one or group nutrition sessions? Learn why offering packages can help you attract more clients, predict your monthly income and boost your business and your bottom line. This session walks you step-by-step through how to create a package structure including figuring out your market, developing irresistible packages, package pricing strategies, and sales tactics to help you successfully sell your packages.

Running Epic Challenges: Build Rapport. Launch your product. Close the sale.

Christin Morgan MS RD CSG

You LOVE nutrition. You’re passionate about helping people live healthy lives. Your website copy is great. You’re on social media all the time, spewing knowledge bombs, inspiration and great pictures of your food. But when it comes to paying you? Crickets. Learn how to run online CHALLENGES that will break the silence & move clients to TAKE ACTION on booking your services, enrolling in your courses, & buying your digital products.

Top 5 Strategies for Attracting a Tribe of Raving Fans

Erica Julson, MS, RDN, CLT

Do you feel like you’re creating killer content, but it’s falling on deaf ears? Are you struggling to cultivate your audience, and build a group of people who rave about your brand? Stop spinning your wheels, and learn the top 5 strategies for attracting your TRUE fans. Erica shares her personal journey exploring how she went from an unknown blogger to a leader in the RD entrepreneur space. She simplifies the lessons learned into 5 action steps you can apply to your brand TODAY.

Client Attraction Secrets: Become A Sought After Expert With A Full Practice Of Ideal, High-Paying Clients (Regardless of Insurance!)

Lesli Bitel, MBA, RDN, LDN, CLT, CWC

Are you struggling to get enough clients to consistently fill your practice?  Learn the secret sauce to skyrocket your results in 2018! Where to focus your marketing muscle that will boost your inquiries… even though it seems counter-intuitive. The #1 mistake RDNs make in describing their work that actually pushes clients away… & what to do instead. The fastest way to get in front of ideal clients, be seen as an authority, & move them into discovery sessions & consultations. The psychology of what makes people buy; 3 emotional triggers that inspire potential clients to take action, and the #1 secret to booking client after client with total integrity and trust… and it’s not what you think!

How to Confidently Assign Value to Your Services (No Matter What You Do)

Lindsey Janeiro, RDN, CLT & Cara Harbstreet, MS, RD, LD

For many newer entrepreneurs, it can feel like you’re closing your eyes and taking a stab in the dark to land on how to price your services. We’ll will walk you through considerations of how to value your services (no matter what you do) and be confident in that value so you can get paid what you’re worth and run a profitable business.

The Business of Branding: Leveraging Technology and Social Media to Market Your Expertise

Cara Harbstreet, MS, RD, LD

Social media is a powerful tool to build your personal brand & market your nutrition expertise to potential clients. Learn how to build your online presence, find your voice, & engage with your target audience to help your business thrive. (Plus a tutorial on smart phone photography.)

Identifying and Attracting Your Ideal Client + Creating Messages & Offers They Love in a Way That Remains Authentic to YOU

Sarah Grace Spann, MS, RD

One of the biggest barriers holding professionals back from a thriving, sustainable online business is the lack of potential clients and leads that they can turn into clients. Learn how Sarah Grace went from making less than 2k per month and struggling to attract the ideal client she would love working with (or any clients!), to a fun influx of clients and a sustainable 6 figure business in 6 months. Discover the secrets of what did work (and didn’t work), for attracting your ideal clients and creating offers that sell – in a non-sleazy way that keeps you true to yourself.


Client Attraction: Marketing Strategies & Authentic Messaging

Digging Deeper: Going Virtual, Online Sales, and Protecting Your Business

Business of Branding: Social Media, Branding, and Assigning Value to Your Services

Entrepreneur Life: Making the Leap, Avoiding Burnout, and Building a Network

DIY Design to Make Your Brand POP

Whitney Catalano, RDN

In order to own our space as leading experts in the wealth and wellness industry, it’s essential that RD’s have beautiful, eye-catching brand design. With free tools like Canva available for all skill levels, RD’s can save money on day-to-day content creation and design by utilizing key strategies for expert-level branding. In this presentation, you’ll learn the necessary first steps for establishing your brand aesthetic, from the basics of color psychology and color palettes, to the types of logos, font styles, and imagery often used in our industry. Finally, you’ll learn common graphic design mistakes to avoid if you want to stand out from the crowd.

The Accounting + Financial Side of Growing a Nutrition Business

Cathy Derus, CPA

Launching your nutrition business feels like half the battle sometimes. The other half? Dealing with a more complicated financial and tax situation. And that’s stressful, overwhelming, even panic-inducing when you’re not sure exactly how to file, how much you owe, or how you can minimize your tax burden so you can maximize what you actually get to keep. Learn how to track income and expenses, understand tax responsibilities, business entities and how they’re taxed, and when sales tax might come into play.

Self Care for Dietitian Entrepreneurs

Rachael Hartley, RD, LD, CDE, CLT

In the process of building a business you love and caring for your clients, don’t forget to take care of yourself. Learn how to realistically practice self care as a dietitian entrepreneur, even when you’re deep in the hustle of launching a business.

Fearless Marketing: Straight Forward Steps to Getting Clients

Adrien Paczosa, RD, LD, CEDRD

Need more clients? Wondering what’s the most effective way to build up your client list? Stop wasting time and money on strategies that don’t work! Adrien covers the specific systems, templates, & proven strategies for success both online & in person. You’ll walk away with templates & tools to take action today to build your dream practice!

5 Steps to Crafting an Authentic Marketing Message

Amber Gourley MS, RDN, LDN, CDE, CLT

The five can’t miss steps to crafting an authentic marketing message that will align you with your ideal client. Uncover your story, your unique purpose, and your core values –  and how to align those with your ideal client to create raving followers. Learn how to overcome fears & get past your inner blocks. Plus learn Amber’s secret to 60-70% conversion rate from cold leads.

3 Key Elements Needed to Attract Consistent Clients That You’ll Love to Work With

Luisa McClure MS RDN

Learn the 3 key elements you need to attract consistent ideal clients in your nutrition business without the overwhelm and constant hustle that most RDs experience when trying to grow a thriving virtual practice. In this training, you’ll learn the 3 crucial marketing strategies needed to build a profitable business.

Networking: Weaving Your Web for Nutrition Success

Mandy Enright, MS, RDN, RYT

Are you looking to grow your nutrition business, but waiting for the phone to ring from potential clients? Or depending on social media & ads to catch the attention of your dream client? Dropping off business cards at doctor offices and coffee shops, hoping someone calls? If these are your marketing & networking efforts, the bad news is these tactics are not going to move your business forward at the pace you want. It’s time to step away from the devices and get back into the world meeting people face-to-face. We’ll explore the different components that make up a successful network, how to meet new people & bolster your communication skills, and how those people can become clients or referral sources.

Protect Yourself: Legal Basics for Registered Dietitians

Danielle Liss, Esq.

Danielle reviews the legal fundamentals for registered dietitians, including entity formation (LLC, S-corp etc.), contracts & what makes them legally binding, essential website policies you need to have in place, intellectual property (trademarks & copyrights), and FTC regulations. Protecting your business (and yourself) goes way beyond just having liability insurance (or even just being registered as an LLC). Learn how to keep the business (and clients) you’ve worked so hard for protected.

Mastering the Mastermind Group: Why You Should Have One & How to Maximize Efficiency

Leanne Ray, MS, RDN

You have no shortage of ideas. In fact, you  have so many that it causes overwhelm & little progress. Enter the mastermind group: a great way to focus on what’s working and tune out the background noise. Get support, encouragement, a problem-solving tool, & a sounding board (plus stop being so lonely while you go at it solo!) The question is: how do you effectively create & run a mastermind group? We’ll cover start to finish how to manage a group, facilitate meetings, & keep members motivated & moving in the right direction.

The Entrepreneurial Mindset: Stepping Out of Your Comfort Zone & Overcoming Your Limiting Beliefs

Lauren Manganiello, MS, RD, CDN, CPT

Have you been thinking about FINALLY starting your own private practice? Or writing that book? Or speaking at that conference? But something is stopping you. There’s a reason why you haven’t done it yet. Fear and our own limiting beliefs often stop us from stepping out of our comfort zone. Here are 5 ways to help overcome any fears/limiting beliefs that might be getting in your way of success.

Cooking Up A Cookbook: Steps To Writing Your Own Cookbook

Maggie Green, RDN, LD

Have you ever thought about writing a cookbook? Would you believe that writing a cookbook (and getting it published) may be easier than maintaining a food blog? Culinary dietitian, cookbook author, and cookbook coach Maggie Green, RDN, LD, loves cookbooks and believes in their value in the kitchen. Join Maggie for this presentation about the steps to write a cookbook as well as a discussion about cookbook proposals and how to write one.

From Full-time Employee to Business Owner: How to Build Your Business and be Able to Leave Your Full-Time Job

Samara Abbott, MSEd, RD, LDN

Do you have that itch to leave your full-time job but are scared to actually take the leap? Samara shares the process of going from being a full-time employee to running your own business. Learn how to evaluate your finances & grow your company while making the transition from working a full-time job to working for yourself. Samara will also share her own 1-year process of how she went from being a full-time dietitian with the government to running her private practice.

5 Keys to a Successful Virtual Practice

Amanda Foti, MS, RD, CDN

Learn the 5 critical factors to launch and run a successful virtual practice. Understand the tools you need to launch, how to offer creative packages, keep clients engaged, and how to grow your online presence to attract new clients.

Telehealth for Nutrition Entrepreneurs + Building a Virtual Practice

Erica Jain

How dietitians can use telehealth to launch and grow private practices or leverage virtual care in their organizations, including the benefits of telehealth, building a virtual practice, industry changes, regulations, common business models, and challenges.

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Private discussion group to connect with speakers + other attendees

100% online – anywhere, anytime!

Starts April 17th

Registration opens April 5th