The RD Entrepreneur Symposium
{the only online conference for nutrition entrepreneurs}
The ultimate guide to growing your nutrition business.
Attract more clients, streamline your strategy, put your marketing on auto-drive, and get back to LOVING what you do as a nutrition entrepreneur.
Does this sound familiar? …
You’re overwhelmed with even where to start to build a business.
You’re frustrated with spending hour after hour marketing & putting yourself out there only to hear crickets. You thought running your own business would be fun & freeing, but you’re working more hours than ever for little return.
You’re hustling like crazy but still not booking nutrition clients. You’re throwing all you have into your business (and trying to be everywhere on social media!) but you’re just not making headway.
You crave freedom & flexibility. You’re in a profession where you can shape your career to look like your wildest dreams, but you’re too scared to take the leap or you lack the clarity to make your imagination a reality. Maybe you don’t love the 9 to 5 or 1-on-1 consults & hourly rates aren’t your thing.
You feel lost with all the moving parts of running a business. Piecing together systems. Creating lucrative packages. Building a website or email list that converts. It can be so overwhelming you quit before you’ve even gotten to the good stuff – changing lives.
you find yourself…
Wanting to make more money but you just don’t have any more hours left in your day or any more gas in your tank.
Feeling like you’re doing everything right, but just can’t land enough clients or income. You’ve read every tutorial and grabbed every freebie out there, yet you’re still unsure how to attract your ideal client and hone in on on your marketing.
Stuck. You want to get off the hamster wheel but you don’t know what to do to move your business forward without drowning in to-dos and overwhelm.
What if I told you it didn't have to be like that?
We’ve all been there. But you don’t have to feel stuck. Instead of spending more valuable hours Googling and Facebooking trying to figure things out on your own, see exactly what other wildly successful RDs & nutrition entrepreneurs are doing to keep their businesses steadily booked without working 60-hour weeks.
The RD Entrepreneur Symposium puts an end to all that frustration. 
What People Are Saying
“…it was after the symposium that I finally felt like I had the base to really get things going. In the last two months, my gross income from my ‘side hustle’ private practice has been greater than full-time salaried position, all because the symposium gave me the confidence that I really could do this. Thank you for (100% literally) changing my life with what you’ve created!”
“The spring symposium was a major catalyst for beginning my business! Since the symposium, I have legally formed my business, begun marketing, and now have 5 clients! What a fun and wild ride it has been! Would absolutely not have had the courage to do this without the symposium. Left me empowered and feeling prepared to take those next steps!”
“These are probably the most valuable CEUs I have gotten in my entire career.”
You’re ready to build that booming business of your dreams.
You can’t wait to have clients lining up and knocking on your door.
You’re so excited to be in charge of your own career, your own day, your own work life.
What are you waiting for?
The RD Entrepreneur Symposium is your answer. Confidently build your thriving career as a dietitian boss. It’s time for you to get in the driver’s seat and 20 experts are ready to help:
✔️️ Magnetically attract clients that are the perfect fit for you so you have plenty of leftover time to spend with your family or doing your own thing
✔️️ Implement the most efficient proven and RD-tested strategies & systems to grow your business, leaving you the energy to feel excited and invigorated about what you do
✔️️ Stand out from the crowd & position yourself as the nutrition expert that you are
✔️️ Maximize your income and minimize your workload. Create the job you love for the life you love…for real.
What's better than the advice of one expert?
A whole year to watch. 25.5 CEUs. Endless action.
Get all of this from the comfort of your living room
It’s like a CEU-worthy Netflix for RD bosses
You know how invigorating, inspiring, and educational conferences can be. But they’re also expensive – think admission, travel, hotel, food, childcare. Not to mention the time away from your nutrition business. (And when you’re self-employed there’s no employer to foot the bill!)
Well now you can get that knowledge and inspiration right from your living room with this online conference. Anytime you want, from wherever you want.
Let’s be clear. This isn’t a listen-and-run type of course. It’s intended for you to take action, right now. Cross those to-do’s off your list like a boss. Kick that fear to the curb. Follow the takeaways in each masterclass & you will see growth in your business.
Take your time with the material – once each presentation is released, you’ll have a whole year to watch it and take action as you go! (Although who doesn’t love a good deep-dive binge with hundreds of colleagues at the same time.)
“I had no idea how much time I was wasting running my practice. I didn’t know how much I could automate – I wake up to new sessions booked without even doing anything. Now I have more time for doing the parts I actually like, counseling my clients. I’ve even made changes in the way I manage my to-do list and email both for work and personal life and I feel like a weight has been lifted off my shoulders.”
“The RD Entrepreneur Symposium was an instrumental piece in my professional and personal journey. Each presentation was captivating and provided invaluable information. I looked forward to each and every presentation! I feel so fortunate to have found Heather and the Dietitian HQ. I am forever grateful for the information and resources presented and provided to us, and I look forward to attending the next symposium! The RD Entrepreneur Symposium was worth every cent and then some, and has proven indispensable to me as I begin this next chapter as a business owner and entrepreneur.”
“Working with Heather [the host] absolutely turned my business around. I was ready to give up and within weeks of working with her I’d not only built a new online program but completely filled it. Better yet, I’m less stressed and lost that overwhelming cloud hanging over my head. I would have paid three times what I did if I’d known what outstanding results I’d get.”
2023 Masterclasses
Stay tuned for Spring 2024 topics!
Structuring, Pricing & Marketing Your Meal Planning Services
Evita Basilio, RD
Pricing and marketing are tricky things that many nutrition professionals struggle with. To save you time with your market research, we have analyzed the offerings of 1,000+ health professionals to give you a data-driven guide. In this talk, you’ll learn how to set your prices with confidence so you can grow a more profitable business, use the power of meal planning throughout more of your offerings, and market your meal planning services like a pro.
How to Sell Your Offers on Autopilot Without Sleazy Sales Tactics
Dr. Destini Copp, MBA, DBA
The big “aha” moment from this presentation? It’s all about mastering evergreen sales funnels to make your sales processes smooth and automatic, but without any sleazy tricks. You’ll learn how to balance efficiency with keeping things real and personal for your customers. It’s all about ethical selling that builds trust and keeps your customers coming back for more.
Top Legal Essentials to Protect and Empower Dietitian Entrepreneurs
Kelly Smith, JD and Kristin Santamaria, JD
This session is for RD entrepreneurs seeking clarity and confidence in the legal side of their business. Attendees will walk away with insight on the compliance requirements and contractual protections needed to feel confident, empowered, and protected in their business. Equip yourself with the knowledge to have peace of mind and confidently navigate the legal landscape of operating as a dietitian entrepreneur while protecting yourself and your business.
Decoding AI: A New Era of SEO for Nutrition Professionals
Jessica Freeman
AI is making big waves in SEO, and it’s a game-changer for dietitian websites. See how AI can boost user experience and improve website rankings. Discover handy AI tools to supercharge your SEO and keep your online presence strong and competitive in this fast-paced digital world.
Measuring Success and Analytics in Your Private Practice
Brianna Fear-Keen, APD
Often we get caught in the trenches looking for the next big shiny object and we forget that our current system isn’t necessarily broke, but just needs some tweaks. I’d like to inspire dietitians to reflect on their current practice, look at what the data is saying, set their goals and strategise for how to do things better/differently to get to where they want to go.
Booked: Get Paid to Speak
Jana Mowrer MPH, RDN, CDCES, NBC-HWC
Get paid to share your voice and expertise! You will learn my 5 step method to monetizing your voice. Generate additional income in your business that allows you to showcase your nutrition knowledge and be the subject matter expert for corporations, non-profits, and local organizations.
Navigating the Google Shift: SEO Strategies for Dietitians
Chloe Thomas
With the introduction of Artificial Intelligence into Google Search, the SEO strategies that worked for your website last year, won’t work this year. Website analytics are down across the board – we’ll walk through some easy fixes you can implement to slowly begin your latest and up-to-date strategies optimized for your niche.
Why Graphic Design Matters For Dietitians In Private Practice
Carlea O’Byrne
Why does graphic design matter for dietitians in private practice? Let’s take a look into recognizing how good design is important for any business and why it’s important to understand its role in helping your practice succeed.
Funnel Foundations: Supercharge Your Practice through Email List Growth and Conversion Mastery
Stephanie Hofhenke
Uncover actionable strategies to streamline your marketing funnels and magnify client conversions. With a focus on tangible outcomes and real-world application, this session promises not just theory, but tools for immediate implementation. Session includes understanding your target audience. Designing a compelling offer that attracts potential clients. Developing a high-converting landing page that captures leads, and crafting a persuasive email sequence geared towards nurturing leads, building trust, and driving action. Join Stephanie to amplify your approach, making your funnels a magnet for future clients.
How to Make Money as a VA for Dietitians
Kathryn Durston, RDN
Kathryn will be speaking about the different ways you can make money as a dietetic student or RD through virtual assistance. She will be going into what a virtual assistant is and the different services they can offer to dietitians. Her presentation will include what resources and tools you need to build a portfolio and land your first VA job. This presentation is a must for anyone looking to make extra money from home!
How To Create Your LinkedIn Company Page To Gain Leads and Business
Stacey Dunn-Emke, MS, RDN
LinkedIn Company Pages offer multiple features to attract and generate leads for your nutrition business. If your business doesn’t have one, you could be missing a vital source of client leads. You will learn:
how to set up your Company page, introduce you to unique (free) marketing tools to attract and harvest client leads, how to create content that engages and attracts clients, how to sep up a Lead Generation form, and how to create a Call-To-Action button to capture leads
Fast-Tracking 5 Figure Brand Partnerships
Amy Gorin, MS, RDN
Interested in adding a high-earning revenue stream to your business? Adding brand partnerships as an income stream is an incredible way to boost your income to 6 figures and beyond. In this presentation, you’ll learn how to get started with earning 5-figure brand partnerships––anything in the $10K to $75K range! Learn from Amy Gorin, MS, RDN, who earns $200K-plus annually from her work with brands.
Finding Fulfillment in the Entrepreneurial Journey
Katie Dodd, RD
Katie started my business as a side hustle- while working a full-time job and being a mom. She knows that being an entrepreneur can be hard- there are so many ups and downs that it can be easy to miss out on the amazing moments in the NOW. In this session we’ll review how you can dream big without burning out. We’ll dive into how to find fulfillment in the everyday… along the amazing entrepreneurial journey.
The Evolution of Sales
Lauren Sharpe, RD
Sales has changed over the years and the way we buy is no longer the same as it was in 1995. As society evolves, technology evolves, human behavior evolves and as entrepreneurs it’s extremely important to be informed with how marketing and sales is evolving as well. In this presentation I will be sharing how the evolution of sales affects you as a business owner and how to implement strategies that will never ‘go out of style’.
How to Teach Anything to Anyone
Shani Jordan-Goldman, MS RD CDCES
RDs are asked to teach things all the time. We do nutrition educations, webinars, party conversations with our best friend’s aunt. Unfortunately, most of us have never been taught to break down complex topics into easy-to-understand concepts. But the better you are at explaining your thoughts, the more your audience will listen, engage, and remember you. Join me for a look at some fool-proof ways to present what you know, so you can teach anything to anyone.
Nail Your Writing Voice To Get More Clients
Penny Wilson, PhD, RDN
Do you struggle with finding your writing voice? How does something that seems so easy be so hard? In this session, you’ll learn the three components of voice and how to use them to create your brand’s voice. You’ll also learn how to measure the voice components so you’ll be able to consistently reproduce it so you always sound like you.
How Writing a Book Expands Your Reach, Elevates Your Niche & Boosts Business Growth
Ilene Cohen, MS, RDN, CDCES, C-IAYT
Discover the 3 Ps of successful authorship—Passion, Purpose, and People—as we delve into inspiring RDNs to pen their narratives. Navigate self-publishing vs. traditional routes and harness the advantages of a writing coach. Explore the art of crafting compelling stories, strategic upsells, and profit-maximizing techniques. From launch strategies to scaling methods, learn how to leverage your book for amplified influence and business expansion. Join me to unravel the transformative journey of becoming a published RDN author.
Burnout Proof Your Business
Laura Jean
Business and burnout seem to go hand in hand…but they don’t have to. Instead, you can create business that makes a difference without leaving your battery on empty. If you got into business to escape workplace burnout or to have agency over how you work then it’s time to actually do that. Learn how to burnout proof you business so you can do business without doing yourself in!
Empowering Change: How to Hold Your Clients Accountable in Your Counseling Session in a Compassionate Way
Joyce Faraj-Ardura, PhD, MS, RDN, LDN
Dietitians often struggle to support their clients through behavior change when clients aren’t following through. What can dietitians do to place the burden of responsibility for behavior change back on the client in a compassionate and empowering way? Through these simple Motivational Interviewing techniques, dietitians will leave this session equipped to handle clients who aren’t following through while showing them how much they care, genuine compassion, and sincere curiosity.
Symposium Founder + Facilitator
Heather Neal, MS, RD, LDN, CLT
An avid nutrition entrepreneur, and creator of the Profitable RD Freedom Framework, Heather has been carving her way through this entrepreneurial life for over 14 years and her absolute favorite part of her career is that she gets to make it whatever she wants it to be. And that’s what she wants for you too: to take your nutrition career and turn it into the job of your dreams. Let the RD Entrepreneur Symposium help you do just that.
100% online recordings – anywhere, anytime!
Private discussion group to connect with speakers + other attendees
Pre-approved CEUs through CDR
Full YEAR to watch!
Instant access to on-demand recordings for one year.
FAQs
Where does this take place?
Anywhere you want it to! It’s 100% online and you’ll have instant access to on-demand recordings for a year so you can watch whenever, wherever you have internet.
Do I have to be a RD?
Nope! All nutrition professionals & nutrition business owners (or business hopefuls!) welcome. You just need a passion for nutrition + entrepreneurship.
Are CEUs provided?
CEUs pending through CDR.
Performance Indicators:
|
11.4.1 Stays abreast of changing trends and technology in promotion, marketing and advertising products and services.
2.2.3 Delivers accurate and credible messaging. 3.1.6 Takes an active role in sharing information and knowledge. 9.3.5 Uses a variety of strategies to deliver education. |
How long do I have to watch?
ONE YEAR. Sessions are released starting March 12th – a few more are released each day until March 15th. Once they’re released you can watch them any time you want! You’ll have on-demand access to all presentations for a full year.
When does registration open?
Registration opens Feb 29 2024 and closes March 11th 2024.
I still have questions. Who can I ask?
Shoot an email to support@dietitianhq.com or DM at @dietitianhq