The RD Entrepreneur Symposium

{the only online conference for nutrition entrepreneurs}

The ultimate guide to growing your nutrition business.

Attract more clients, streamline your strategy, put your marketing on auto-drive, and get back to LOVING what you do as a nutrition entrepreneur.

September 15-18, 2020

(online, with on-demand replay access for an entire year)

32.5 CEUs

Does this sound familiar? …

You’re overwhelmed with even where to start to build a business.

You’re frustrated with spending hour after hour marketing & putting yourself out there only to hear crickets. You thought running your own business would be fun & freeing, but you’re working more hours than ever for little return.

You’re hustling like crazy but still not booking nutrition clients. You’re throwing all you have into your business (and trying to be everywhere on social media!) but you’re just not making headway.

You crave freedom & flexibility. You’re in a profession where you can shape your career to look like your wildest dreams, but you’re too scared to take the leap or you lack the clarity to make your imagination a reality. Maybe you don’t love the 9 to 5 or 1-on-1 consults & hourly rates aren’t your thing.

You feel lost with all the moving parts of running a business. Piecing together systems. Creating lucrative packages. Building a website or email list that converts. It can be so overwhelming you quit before you’ve even gotten to the good stuff – changing lives.

Have you ever felt like this? ...

You want to make more money but you just don’t have any more hours left in your day or any more gas in your tank.

You feel like you’re doing everything right, but just can’t land enough clients or fill your group programs. You’ve read every tutorial and grabbed every freebie out there, yet you’re still unsure how to attract your ideal client and hone in on your marketing.

Frustrating, Overwhelming, Stressful

WHAT IF I TOLD YOU IT DIDN’T HAVE TO BE LIKE THAT?

We’ve all been there. But you don’t have to feel stuck. Instead of spending more valuable hours Googling and Facebooking trying to figure things out on your own, see exactly what other wildly successful RDs & nutrition entrepreneurs are doing to keep their businesses steadily booked without working 60-hour weeks.

The RD Entrepreneur Symposium puts an end to all that frustration. RD Entrepreneur Symposium

What People Are Saying

“…it was after the symposium that I finally felt like I had the base to really get things going. In the last two months, my gross income from my ‘side hustle’ private practice has been greater than full-time salaried position, all because the symposium gave me the confidence that I really could do this. Thank you for (100% literally) changing my life with what you’ve created!” 

Heather L.

The spring symposium was a major catalyst for beginning my business! Since the symposium, I have legally formed my business, begun marketing, and now have 5 clients! What a fun and wild ride it has been! Would absolutely not have had the courage to do this without the symposium. Left me empowered and feeling prepared to take those next steps!” 

Ashleigh P.

These are probably the most valuable CEUs I have gotten in my entire career.”

S.

You’re ready to build that booming business of your dreams.

You can’t wait to have clients lining up and knocking on your door.

You’re so excited to be in charge of your own career, your own day, your own work life.

What are you waiting for?

The RD Entrepreneur Symposium is your answer. Confidently build your thriving career as a dietitian boss. It’s time for you to get in the driver’s seat and 17 experts are ready to help: 

✔️️ Magnetically attract clients that are the perfect fit for you so you have plenty of leftover time to spend with your family or doing your own thing

✔️️ Implement the most efficient proven and RD-tested strategies & systems to grow your business, leaving you the energy to feel excited and invigorated about what you do

✔️️ Stand out from the crowd & position yourself as the nutrition expert that you are

✔️️ Maximize your income and minimize your workload. Create the job you love for the life you love…for real.

What's better than the advice of one expert?

The advice of MANY. In this symposium you will learn from multiple experts that are walking the walk. These nutrition entrepreneurs are running 6 figure businesses and still have a life on the side. They have virtual practices, traditional practices, and completely nontraditional careers. They’ve got their marketing on auto-pilot, clients on waiting lists, group programs that practically run themselves. These are the professionals that are doing it right and they’re going to show you exactly how to do it.

30+ masterclasses. 4 days (but a whole year to watch!). Endless action.

 

Get all of this from the comfort of your living room

It’s like a CEU-worthy Netflix for RD bosses

You know how invigorating, inspiring, and educational conferences can be. But they’re also expensive – think admission, travel, hotel, food, childcare. Not to mention the time away from your nutrition business. (And when you’re self-employed there’s no employer to foot the bill!)

Well now you can get that knowledge and inspiration right from your living room with this online conference. Anytime you want, from wherever you want.

Let’s be clear. This isn’t a listen-and-run type of course. It’s intended for you to take action, right now. Cross those to-do’s off your list like a boss. Kick that fear to the curb. Follow the takeaways in each masterclass & you will see growth in your business.

Take your time with the material – once each presentation goes live, you’ll have a whole year to watch it and take action as you go! (Although who doesn’t love a good deep-dive binge with hundreds of colleagues at the same time.)

“I had no idea how much time I was wasting running my practice. I didn’t know how much I could automate – I wake up to new sessions booked without even doing anything. Now I have more time for doing the parts I actually like, counseling my clients. I’ve even made changes in the way I manage my to-do list and email both for work and personal life and I feel like a weight has been lifted off my shoulders.” 

Erica

“The RD Entrepreneur Symposium was an instrumental piece in my professional and personal journey.  Each presentation was captivating and provided invaluable information. I looked forward to each and every presentation! I feel so fortunate to have found Heather and the Dietitian HQ.  I am forever grateful for the information and resources presented and provided to us, and I look forward to attending the next symposium! The RD Entrepreneur Symposium was worth every cent and then some, and has proven indispensable to me as I begin this next chapter as a business owner and entrepreneur.”

Heather S.

“Working with Heather [the host] absolutely turned my business around. I was ready to give up and within weeks of working with her I’d not only built a new online program but completely filled it. Better yet, I’m less stressed and lost that overwhelming cloud hanging over my head. I would have paid three times what I did if I’d known what outstanding results I’d get.” 

Sarah P.

Masterclass Overview

How to Boost Profit by Creating a Client-Centered Business

Cierra Robbins, RD, LDN, CPT

Increasing your profits & clients is easier than you think! You’ll be amazed just how much you can grow your business by doing 1 simple thing really well: creating an exceptional experience for your clients! In this presentation, we’ll review the most common marketing mistakes & how to avoid them, the 4 key steps to selling with confidence & how to retain clients by leaving a lasting impression.

How To Pivot Your Nutrition Coaching Business Online Now

Tony Stephan, RD

The world of dietetics and nutrition coaching is changing.We are entering into a new economy. What’s worked in the past with nutrition coaching services will no longer work in the future. In this presentation Tony Stephan, RD who has spent 12 years in the coaching industry and has helped thousands of RD’s create successful nutrition coaching programs will teach you why NOW is the time to pivot your coaching program online, WHY nutrition coaching is the VEHICLE for you to create more impact and income in this world. And finally HOW you can do it.

Communicating The Value of Your Services – So Clients Will Buy

Christine Dyan Thomson, RDN, LDN

In order to charge what your services are worth, you need to know how to communicate the value of your services first. During this presentation, I’ll walk you through the simple mindset & practical principals to help you feel more confident about the value you bring to each potential client in your practice. Learn what it takes to create true value for clients, how to confidently ask for money, and the important elements needed to receive money from clients.

How to Integrate Killer Packages with Insurance

Amy Plano, RD, MS, CDE, CDN

Move over, self-pay model! Say ‘hello’ to the most lucrative money-making practice model yet – accepting health insurance AND combining it with your already established cash-based programs.
Did you know you can integrate your client’s insurance benefits directly into your programs and packages?
Learn the fundamental aspects of billing insurance critical to creating packages. Then we will deep dive into the 6 specific steps you must follow to integrate insurance into your cash-pay packages, including an easy step-step worksheet that ties everything together to ensure your success.

Two Marketing Strategies That Will Help Your SEO

Jessica Freeman

Want to show up in front of more of your ideal audience? Start optimizing your website! SEO can feel overwhelming and complicated, but there are two marketing strategies you can implement inside your business to increase your visibility in search. Learn how to show up in front of your ideal clients, build your authority in your niche, and increase your website traffic and revenue. Help your ideal clients find you with these two easy to implement strategies (and you don’t have to have a huge budget!)

Leveraging Facebook Communities to Generate More Dream Clients

Sarah Hall, MS, RD, LD

Are you struggling with getting ideal clients from social media and really nurturing relationships to meet your revenue goals? If you don’t have a Facebook community, you’re really missing out on leveraging social media the right way to generate more leads!! In this presentation you’re going to learn multiple ways to grow, promote and generate leads from a private Facebook group/community to never have to worry about meeting revenue goals again!!

Why You Need a Niche and How to Find One

Amanda Lambrechts, MS, RD, LN

With nutrition counseling and coaching services increasing in popularity, how can YOU stand out in the crowd? In this presentation, we will help you stand out to your ideal client. As dietitians, we often want to be the go-to person for everyone. However, if your messaging is for everyone, then it’s likely meeting no one. This presentation will help you determine your niche, identify your ideal clients’ pain points, and how to determine the mission of your business.

Become the Face of Your Brand

Mallika Malhotra

It’s a crowded, noisy world out there. As a business owner, it feels like we’re fighting an uphill battle when we try to stand out from the crowd and connect with our audience. Often, we feel frustrated, lost, and invisible. How can we possibly get our client’s attention when we live in a world of information overload? Visual Storytelling & Visibility. Discover the six key photo stories your business needs to stand out and activate your audience. Get ready to share your story with the world, become the face of your brand and transform your business!

Leveraging Black Friday for Your Nutrition Business

Samantha Scruggs, RD, LDN

Many Dietitians think that business is dead during the holidays so we skip out on Black Friday – but what if it’s costing your business hundreds or thousands of dollars without a ton of extra work?

Black Friday is an online marketing hothouse and for good reason: people are spending money and it’s a lot easier to get a “YES” from a consumer when they’ve already got their credit card handy. The biggest challenge we have as nutrition businesses is this: we sell digital and service based products, not physical.

No problem, though – if you have a digital product or a service there IS a way to package it beautifully and sell it on social media during the biggest sales week of the year.

Blog Titles that Grab Your Ideal Reader’s Attention

Holly Larson, MS, RD

Did you know what the most important sentence is in your entire blog or article?
It’s your title!
If you’re not working to optimize your blog titles, you’re missing readers. On average, 8 out of 10 readers will read your headlines, but only 2 out of 10 will click.
In this presentation, you’ll learn new ways to pique your reader’s interest by connecting with their emotions. Plus, I’ll also show you which free tools you can use to evaluate how compelling your titles are.
Once you’re done – jump into the Facebook group to put this new knowledge to work right away.
Don’t have a blog? This information also applies to email headings.

LinkedIn over Instagram: How to Start a 6-Figure+ Consulting Firm as an RD Entrepreneur

Maryann Walsh, MFN, RD, CDE, CPT

There is an increasing need for the expertise of Registered Dietitian consultants in numerous industries! Brands and organizations are seeking amazing copywriters with a science and nutrition background, nutrition analysts and subject matter experts to help with product and program development. While Instagram is an amazing platform to connect and network for RD’s interested in influencer/ brand partnership work, if you are interested in working with marketing teams and C-level executives, LinkedIn is where you want to be! In this presentation I will teach you how to get started as a Registered Dietitian Brand and Business Consultant!

Financial Planning for Entrepreneurs

Kristy Runzer, CFP®

Money can feel so heavy. It leaves us avoiding and staying stuck with our finances, when all we really want is to be more intentional and strategic, so that our money can serve our life and our business in a meaningful way. Learn the 3 step process to planning your finances as an entrepreneur and step into the financial life that you deserve.

Step-By-Step Guide to Self-Publishing: Everything You Need to Know to Be Your Own Publisher

Arielle “Dani” Lebovitz, MS, RDN, CSSD, CDE

Have you ever wanted to self-publish a book but haven’t known where to begin the process? Join me as I guide you through each step of the way with behind the scenes as we navigate the websites to buy and register an ISBN, research BISAC codes, explore keywords to get your title noticed, and provide insight into copyright procedures. With a little market research, leave this presentation feeling empowered and ready to start your self-publishing journey with the tools you need to maximize profit.

Quality Over Quantity | Beyond the Numbers: Why the Quality of Your Connections Matters for Long Term Success

Yvette Quantz, RDN, CSSD, LDN

There’s no arguing that in both business and health numbers matter. However, not all are created equal. Just as you understand there are more ways than just using a BMI chart to assess the health of your client, the same is true in your business. During this session, Yvette will inspire and empower you to shift your perspectives from the quantity of subscribers, leads, followers, and so on to the quality of them.

Leveraging a Virtual Assistant for Maximum Business Benefit

Savannah King Thaler, RD, LDN, VA

How could a Virtual Assistant open up time, energy and attention for you to envision and then manifest the growth of your business? Could bringing on this team member be the investment your business needs to scale, morph or be more life-giving for you? Here’s the in-depth breakdown of what a VA can do for you, how to work efficiently together, what the costs are, and what the immense added value for your audience can be.

Expanding Your Plate: Transitioning into Group Private Practice

Monica Auslander Moreno, MS RDN

Flying solo as a dietitian in private practice can feel isolating, destabilizing, and foster insecurity and stagnant intellectual and financial growth. Expand your private practice plate and scale up your practice, clinical prowess, and purse strings by building a talented team of nutrition professionals. Monica Moreno, founder of Miami’s largest and most eminent multi-dietitian private practice will walk you through the process and detail her own personal story from feeling burnt out to lit up as she built a hive of happy health-enhancing homies!

Untapped Leads – Using LinkedIn to Generate Leads and Build Your Nutrition Business

Stacey Dunn-Emke, MS, RDN

Learn how to use LinkedIn to engage valuable connections and gain business leads to increase your opportunities with step-by-step instruction. With the 5-step strategy, you will learn how to properly optimize your LinkedIn Profile, create a Company Page that attracts business, target connections, and foster lead generation with the Perfect Pitch Formula. Included is a 6-page workbook with checklists and worksheets to help you implement strategies right away.

Getting Up Close and Personalized with Technology – Earn More, Lead Better

Dr Mariëtte Abrahams MBA RD

Be seen as a credible leader, strategist and innovator with the skills that you already posses. Learn the importance of getting upskilled in new technologies, which three key skills to have when pitching yourself to a company in the personalized nutrition industry, and how to leverage new technologies to increase your income by building long-term relationships with clients.

Pitch Clinic: How to Reach Out to Brands and Publications

Ana Reisdorf, MS, RD

Want to be a published writer or work with brands to provide health writing services? You have to learn how to send an effective pitch. In this quick pitch clinic, I will teach you how to reach out to decision makers and editors to land the opportunities you are looking for.

The Power of Email Marketing for RDs

Liz Burkland, RD, LD, CDCES

Did you know that email has a higher conversion rate than social media, direct traffic, and search? In this presentation, you’ll learn the three essential types of email you should be incorporating in your marketing strategy. You’ll also know exactly what to include in a powerful email sequence to start booking more clients, increasing program sales, and connecting on a deeper level with your ideal clients.

Using the Power of Storytelling to Grow Your Business

Katrina Pace

Storytelling is a great way to authentically grow your tribe. And the bigger your tribe the more your business grows. There are many stories to tell and many ways to use the power of storytelling to grow your business. Jon me as I share what type of stories connect, when to use different types of stories and where and how to tell these stories to grow your business.

Starting A Side Hustle: Opportunities and First Steps

Katie Dodd, MS, RDN, CSG, LD, FAND

Many dietitians are looking for opportunities to start a side hustle and make some extra income outside of their traditional job. In today’s world there are countless opportunities for dietitians to start a successful side hustle. This session will cover a over 50 side hustle ideas along with information on the first steps you need to take before starting your side hustle.

Luisa Mclure RD

How To Build A List Of Qualified Buyers For Your Virtual Programs Using This (Cash Infusing) Marketing Funnel Strategy

Luisa McClure MS RDN

Build an email list filled with a more qualified action taking audience that are primed to buy your higher priced virtual programs using this one cutting-edge (and more effective) ‘buyer focused’ marketing funnel strategy. You’ll learn the strategy behind this high converting funnel with the blueprint (roadmap) outlining all the moving pieces. Plus I’ll reveal the top automation tools I recommend to build and implement this advanced funnel strategy for your virtual business.

Identifying & Attracting Your Ideal Clients

Brittany Barnhart, Brand Strategist + Designer

Hone in on your ideal client, attract your audience, and sell your services easier
Identifying your ideal client can feel exhausting, especially when you’re piecing together articles that you found online or advice from coaches you follow on Instagram. By the end of this presentation, you’re going to walk away with a roadmap of how to find your ideal client online so that you can start selling your services easier.

Group Practice Time? Knowing When You Should Grow to the Next Level

Adrien Paczosa, RD,LD,CEDRD-S

Have you been full in your practice or getting close to full for awhile? It’s time to think about growing your practice, but do you know where and how to start?!
In this session you will learn how to know you should hire associates, how to interview and hire, and how to build a sustainable marketing plan to continue thr growth of your new group practice.

Essential Strategies to Reduce Distractions in Your Practice

Melissa Mitri, MS, RD

As business owners, we are often feeling pressured to be everywhere. With this mentality, it can often be difficult to remain focused on important business-building tasks. This presentation will cover essential strategies and actionable tips to reduce distractions in your daily work. You will then be able to focus on what’s important so you can move forward faster in your business without getting burnt out in the process.

Better Assessment to Easily Attract & Re-Engage Clients

Ashley Koff, RD

You need to know your clients total nutrition to develop truly personalized plans. Total nutrition assessments help you get to root cause, personalize nutrition plans and show your clients their better choices. But did you know they are also your better done-for-you marketing tool(s). They make it easy to attract new clients, engage them during programs and between sessions, re-engage clients who’ve fallen off your radar or you off theirs, and to generate referrals.

Building a Values Based Business: Empower You and Your Clients to Thrive

Laura Jean APD

Who’s values do you live and work by? What do you stand for? And, most importantly, what difference do you want to make with your business? Money is great and all but building a values based business is freedom. When you lead by your values you show up with your whole self and that has power – for you, your community & the culture around you. Building a values based business is the first step.

How Giving Back to the Profession Pays You Back 10-Fold & Inspires Your Passion

Megan A. Kniskern MS, RD, LD/N, CEDRD-S

The dietetics field is fierce, not like “we are all trying to scratch each other’s eyes out over avocado toast” fierce, but nutrition can feel like a battlefield! Too many claim to be experts, clients have strong & distorted food beliefs, and food behaviors are more extreme than ever. How are you diversifying your professional time and experiences? Mixing things up can be a great way engage passion and it can make you more money!

Heather Neal rd entrepreneur dietitian business training

Symposium Founder + Facilitator

Heather Neal, MS, RD, LDN, CLT

An avid nutrition entrepreneur, and creator of the Profitable RD Freedom Framework, Heather has been carving her way through this entrepreneurial life for over 13 years and her absolute favorite part of her career is that she gets to make it whatever she wants it to be. And that’s what she wants for you too: to take your nutrition career and turn it into the job of your dreams. Let the RD Entrepreneur Symposium help you do just that.

 

100% online – anywhere, anytime!

Instant access to on-demand recordings for one year.

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Private discussion group to connect with speakers + other attendees – plus earn prizes for participating.

Sept 15-18, 2020

Full YEAR to watch!

Where does this take place?

Anywhere you want it to! It’s 100% online and you’ll have instant access to on-demand recordings for a year so you can watch whenever, wherever you have internet.

 

Do I have to be a RD?

Nope! All nutrition professionals & nutrition business owners (or business hopefuls!) welcome. You just need a passion for nutrition + entrepreneurship.

Are CEUs provided?

YES! 32.5 Pre-approved CPEUs

Performance Indicators:

11.3.1 Adheres to the code of ethics of the profession.
2.1.3 Tailors message to meet the needs of the target audience.
3.1.6 Takes an active role in sharing information and knowledge.
3.2.2 Participates in professional and personal development activities for career growth and skill enhancement.

How long do I have to watch?

ONE YEAR. Sessions go live starting Sept 15th – a few more go live each day until Sept 18th. Once they’re live, you can watch them any time you want! You’ll have on-demand access to all presentations for a full year.

When does registration open?

EARLY BIRD registration opens Sept 3rd. (Hop on the waiting list to save $200)

I still have questions. Who can I ask?

Shoot an email to support@dietitianhq.com or DM at @dietitianhq

 

Due to the digital nature of the content, no refunds will be issues after Sept 14th midnight eastern time. Anything prior to that will be happily refunded to your satisfaction.