The RD Entrepreneur Symposium

{the only online conference for nutrition entrepreneurs}

The ultimate guide to growing your nutrition business.

Attract more clients, streamline your strategy, put your marketing on auto-drive, and get back to LOVING what you do as a nutrition entrepreneur.

March 24th-27th

(online, with on-demand replay access for an entire year)

20 CEUs

Does this sound familiar? …

You’re overwhelmed with even where to start to build a business.

You’re frustrated with spending hour after hour marketing & putting yourself out there only to hear crickets. You thought running your own business would be fun & freeing, but you’re working more hours than ever for little return.

You’re hustling like crazy but still not booking nutrition clients. You’re throwing all you have into your business (and trying to be everywhere on social media!) but you’re just not making headway.

You crave freedom & flexibility. You’re in a profession where you can shape your career to look like your wildest dreams, but you’re too scared to take the leap or you lack the clarity to make your imagination a reality. Maybe you don’t love the 9 to 5 or 1-on-1 consults & hourly rates aren’t your thing.

You feel lost with all the moving parts of running a business. Piecing together systems. Creating lucrative packages. Building a website or email list that converts. It can be so overwhelming you quit before you’ve even gotten to the good stuff – changing lives.

Have you ever felt like this? ...

You want to make more money but you just don’t have any more hours left in your day or any more gas in your tank.

You feel like you’re doing everything right, but just can’t land enough clients or fill your group programs. You’ve read every tutorial and grabbed every freebie out there, yet you’re still unsure how to attract your ideal client and hone in on your marketing.

Frustrating, Overwhelming, Stressful

WHAT IF I TOLD YOU IT DIDN’T HAVE TO BE LIKE THAT?

We’ve all been there. But you don’t have to feel stuck. Instead of spending more valuable hours Googling and Facebooking trying to figure things out on your own, see exactly what other wildly successful RDs & nutrition entrepreneurs are doing to keep their businesses steadily booked without working 60-hour weeks.

The RD Entrepreneur Symposium puts an end to all that frustration. RD Entrepreneur Symposium

What People Are Saying

“…it was after the symposium that I finally felt like I had the base to really get things going. In the last two months, my gross income from my ‘side hustle’ private practice has been greater than full-time salaried position, all because the symposium gave me the confidence that I really could do this. Thank you for (100% literally) changing my life with what you’ve created!” 

Heather L.

The spring symposium was a major catalyst for beginning my business! Since the symposium, I have legally formed my business, begun marketing, and now have 5 clients! What a fun and wild ride it has been! Would absolutely not have had the courage to do this without the symposium. Left me empowered and feeling prepared to take those next steps!” 

Ashleigh P.

These are probably the most valuable CEUs I have gotten in my entire career.”

S.

You’re ready to build that booming business of your dreams.

You can’t wait to have clients lining up and knocking on your door.

You’re so excited to be in charge of your own career, your own day, your own work life.

What are you waiting for?

The RD Entrepreneur Symposium is your answer. Confidently build your thriving career as a dietitian boss. It’s time for you to get in the driver’s seat and 17 experts are ready to help: 

✔️️ Magnetically attract clients that are the perfect fit for you so you have plenty of leftover time to spend with your family or doing your own thing

✔️️ Implement the most efficient proven and RD-tested strategies & systems to grow your business, leaving you the energy to feel excited and invigorated about what you do

✔️️ Stand out from the crowd & position yourself as the nutrition expert that you are

✔️️ Maximize your income and minimize your workload. Create the job you love for the life you love…for real.

What's better than the advice of one expert?

The advice of MANY. In this symposium you will learn from multiple experts that are walking the walk. These nutrition entrepreneurs are running 6 figure businesses and still have a life on the side. They have virtual practices, traditional practices, and completely nontraditional careers. They’ve got their marketing on auto-pilot, clients on waiting lists, group programs that practically run themselves. These are the professionals that are doing it right and they’re going to show you exactly how to do it.

17 masterclasses. 4 days. Endless action.

 

Get all of this from the comfort of your living room

It’s like a CEU-worthy Netflix for RD bosses

You know how invigorating, inspiring, and educational conferences can be. But they’re also expensive – think admission, travel, hotel, food, childcare. Not to mention the time away from your nutrition business. (And when you’re self-employed there’s no employer to foot the bill!)

Well now you can get that knowledge and inspiration right from your living room with this online conference. Anytime you want, from wherever you want.

Let’s be clear. This isn’t a listen-and-run type of course. It’s intended for you to take action, right now. Cross those to-do’s off your list like a boss. Kick that fear to the curb. Follow the takeaways in each masterclass & you will see growth in your business.

Take your time with the material – once each presentation goes live, you’ll have a whole year to watch it and take action as you go! (Although who doesn’t love a good deep-dive binge with hundreds of colleagues at the same time.)

“I had no idea how much time I was wasting running my practice. I didn’t know how much I could automate – I wake up to new sessions booked without even doing anything. Now I have more time for doing the parts I actually like, counseling my clients. I’ve even made changes in the way I manage my to-do list and email both for work and personal life and I feel like a weight has been lifted off my shoulders.” 

Erica

“The RD Entrepreneur Symposium was an instrumental piece in my professional and personal journey.  Each presentation was captivating and provided invaluable information. I looked forward to each and every presentation! I feel so fortunate to have found Heather and the Dietitian HQ.  I am forever grateful for the information and resources presented and provided to us, and I look forward to attending the next symposium! The RD Entrepreneur Symposium was worth every cent and then some, and has proven indispensable to me as I begin this next chapter as a business owner and entrepreneur.”

Heather S.

“Working with Heather [the host] absolutely turned my business around. I was ready to give up and within weeks of working with her I’d not only built a new online program but completely filled it. Better yet, I’m less stressed and lost that overwhelming cloud hanging over my head. I would have paid three times what I did if I’d known what outstanding results I’d get.” 

Sarah P.

Masterclass Sessions

How to Start Attracting Your Most Dreamy Clients

Jaime Mass, MS, RD, LDN

Dive into why niching down is directly related to attracting your dream clients. You’ll look closely at how to attract the people you most want to work with. How authenticity and simply being yourself are an integral part of marketing effectively. You’ll also learn how to speak to your tribe of people in a way that helps them feel heard and understood. You’ll learn the keys to not only attracting clients but the ones you actually want by being honest, relatable through storytelling and solution focused.

Sessions That Sell: How to Create Appealing Packages for Your Clients

Amanda Lambrechts, MS, RD, LN

Tired of clients ghosting after a single session or wanting all the answers in their first appoitment (when you know as the RD that change takes time)? This session will outline the pros and cons of utilizing packaged sessions vs. single sessions in your private practice and different ways to structure them. Plus it outlines how to successfully market your services and display them on your website.

Three Things Your Website Needs to Bring in Clients

Jessica Freeman

Beyond picking the right fonts and colors, there are bigger elements that every dietitian needs on their website to build their authority, show up as a trusted source in the industry, and get booked with clients. It’s more than just having a good looking website, it’s about strategy. Tune in to see what small changes you can make on your website (without an expensive designer or tech expert) to turn it into a money-maker!

How to Build a Powerful Sales Funnel That Generates Revenue

Alissa Rumsey, MS, RD, CDN, CSCS

Passive income is much more than just ‘build it and they will come’. Most people won’t buy from your website the first time they visit. It takes time to go from “who the heck are you?” to “Yes, I want to buy from you!” A sales funnel is a marketing strategy that, when set up the right way, can automate your marketing and  scale your income on autopilot. Alissa will teach you how to build a high-converting sales funnel using lead magnets and email marketing to grow your client base and increase your income.

Creating Community Relations: Going Beyond Social Media to Develop Business Relationships

Mandy Enright, MS, RDN, RYT

In this tech-crazed world, we rely too heavily on networking through social media. Building solid in-person relationships can skyrocket your business. Learn how to get out into the community to start gaining leads and building relationships that generate paying clients. We will explore the entire process, from obtaining opportunities in your local community to events to the most important step of all: (tune in to find out).

How to Start Crushing It in Private Practice Using a Health-Insurance Payment Model

Amy Plano, RD, MS, CDE, CDN

Move over, self-pay model! And say ‘hello’ to the most lucrative money-making practice model yet – accepting health insurance in your private practice.
Yup. Read that one again. The reimbursement game has changed: reimbursement rates for dietitians are actually great. Learn the first 6 steps to get started accepting health insurance and capitalizing on the enormous financial benefit of being credentialed.

Storytelling – An Essential Ingredient

Kristi Coughlin, MS, RDN

“Stories, it turns out, are not optional. They are essential.” As RDs we’ve been taught to use statistics, facts, and data – but those don’t motivate change. We’re missing an essential ingredient: storytelling. But how do we tell stories and how do we use them for marketing? This session will dive into compelling vs ineffective storytelling, including the neuroscience behind it. Better stories? More sales.

You + VA = Love: How to Find, Hire, and Work with the Perfect Virtual Assistant in Your Health Practice

Ashley Stewart, MS

Hiring a virtual assistant can be scary, but freeing up time to get back to the parts of your business you love are well worth it. As a systems-focused virtual assistant, Ashley will take you through all the steps of bringing a VA onto your team, from finding and hiring the perfect fit to training and communicating with them to make the relationship run seamlessly.

Quizzes for Facebook Ads

Samantha Scruggs, RD, LDN

Leads are the life blood of any business. Without leads, you can’t make sales. Generating leads online is the way of the future. A quiz is an ideal lead generation method for dietitians as it allows you to not only provide value to your prospect, but also qualify and segment people, ensuring you’re only spending time talking to people who have the health problem you solve. Learn the ins and outs of how to build the perfect quiz and get it out into the world in this session.

Get Your Business Legit: Taxes and Legal

Braden Drake

Learn the six step framework to get your legal & tax sh*t legit with focuses on LLCs, s corps, taxes, and cash flow management. Braden will cover the layers of protection needed in your business and how to demolish (if you weren’t set up the right way), rebuild, and grow with your legal and tax ducks in a row, including what bank accounts to have to stay on top of the money game.

Pitching Your Start-Up/Business 101

Sandy Pagán, RDN, LD

This is your intro to the fascinating process of pitching your business idea or startup to potential investors or partners to raise capital. Explore the major ingredients you need to create a solid pitch, including the 7 elements of a solid pitch. Then find out where to look for pitching opportunities and events to attend to show off your business.

Opportunities for RDs to Collaborate with Physical Therapists

Corissa Keefner, RD, PT, DPT

Want more clients? Collaborating with health professionals is key. Learn how to collaborate with physical therapists to gain more ideal clients and impact more lives. This area of practice is an untouched goldmine for your business, full of patients and clients who need your services. Learn the different areas of physical therapy and how each mesh well with nutrition therapy.

Partnering with Non-Profit Organizations to Impact Public Health + Grow Your Business

Stephanie Hodges, MS, MPH, RDN

Would it surprise you to know that as a RD I have never provided nutrition counseling to an individual or seen a patient 1:1 in my practice? Learn how you can impact nutrition and health on both the individual and population level by partnering with non-profits. Learn how how to find non-profits to work with and the various services you can offer them.

How Hip is your Company? Decoding HIPAA Compliance for Dietitians

Adrien Paczosa, RD, LD, CEDRD-S

As a registered dietitian one of our biggest worries is that you are “HIPAA compliant.” But let’s face it, you don’t really understand what that means! All too often we assume things or think if we are not accepting insurance we don’t have to worry about HIPAA- wrong! In this session we will cover what HIPAA is and how you can protect yourself – AND your clients – while still communicating with them, getting testimonials from them, and benefiting from them sharing how great you are on social media.

Serve More People and Scale Your Business

Lesli Bitel, MBA, RDN, LDN, CLT

If you’re an RDN that wants to sell your own online course or digital products in 2020 – you are in the right place! This session will teach you the exact process for creating an effective sales funnel that so that your prospects are effortlessly guided from finding you to buying from you so you can successfully fill your online courses. You’ll also learn how to turn your expertise into exponential income via leveraged and passive income and how to get paid in advance to create your passive income product…and much more!

You Are the Expert: Building Confidence and Busting Fear

Ana Reisdorf, MS, RD

Is fear holding you back from starting your business or taking it to the next level? You’re not alone! In this session Ana shows you how to build confidence and bust through fear when putting yourself out there on social media and in writing. Packed with example advice from fellow RD entrepreneur leaders in the field.

How To Boost Your Confidence, Find Your Purpose, and Gain Clarity as a RD, Even If You’re Totally Overwhelmed and Don’t Know Where to Start

Austin Win, RD, DPT, CSCS, USAW, FMT and Marissa Case MS, RD, LD/N

In this presentation, Austin and Marissa show you their 3 step proven process to transform your career as an RD. Their pathway has helped many RDs confidently find their calling, work within their passion, and gain more ideal clients.


Symposium Founder + Facilitator

Heather Neal, MS, RD, LDN, CLT

An avid nutrition entrepreneur, Heather has been carving her way through this entrepreneurial life for over 1o years and her absolute favorite part of her career is that she gets to make it whatever she wants it to be. And that’s what she wants for you too: to take your nutrition career and turn it into the job of your dreams. Let the RD Entrepreneur Symposium help you do just that.

 

100% online – anywhere, anytime!

Instant access to on-demand recordings for one year.

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Private discussion group to connect with speakers + other attendees – plus earn prizes for participating.

March 24-27th, 2020

Early bird registration opens March 12th

FAQs

Where does this take place?

Anywhere you want it to! It’s 100% online and you’ll have instant access to on-demand recordings for a year so you can watch whenever, wherever you have internet.

Sessions go live March 24-27th, 2020

Do I have to be a RD?

Nope! All nutrition professionals & nutrition business owners (or business hopefuls!) welcome. You just need a passion for nutrition + entrepreneurship.

Are CEUs provided?

YES! The symposium is pre-approved for 20 CEUs.

Performance Indicators:

11.3.1 Adheres to the code of ethics of the profession.
2.1.3 Tailors message to meet the needs of the target audience.
3.1.6 Takes an active role in sharing information and knowledge.
3.2.2 Participates in professional and personal development activities for career growth and skill enhancement.

Suggested learning need codes:

7070: Entrepreneurship, private practice
7120: Marketing
4100: Social Marketing
6080: Training, coaching, and mentoring

How long do I have to watch?

ONE YEAR. Sessions go live starting March 24th – a few more go live each day until March 27th. Once they’re live, you can watch them any time you want! You’ll have on-demand access to all presentations for a full year.

When does registration open?

Early bird registration starts March 12th. Regular registration opens March 18th.

I still have questions. Who can I ask?

Shoot an email to hello@dietitianhq.com or DM at @dietitianhq

 

Due to the digital nature of the content, no refunds will be issues after March 23th midnight eastern time. Anything prior to that will be happily refunded to your satisfaction.

Don’t want to wait for the next one to come around?

Check out The Society, the only membership supporting registered dietitians building kick-a businesses.

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