The RD Entrepreneur Symposium

{the only online conference for nutrition entrepreneurs}

The ultimate guide to growing your nutrition business.

Attract more clients, streamline your strategy, put your marketing on auto-drive, and get back to LOVING what you do as a nutrition entrepreneur.

(online, with on-demand replay access for an entire year)

April 5-8th 2022

29.25 CEUs

100% virtual

Does this sound familiar? …

You’re overwhelmed with even where to start to build a business.

You’re frustrated with spending hour after hour marketing & putting yourself out there only to hear crickets. You thought running your own business would be fun & freeing, but you’re working more hours than ever for little return.

You’re hustling like crazy but still not booking nutrition clients. You’re throwing all you have into your business (and trying to be everywhere on social media!) but you’re just not making headway.

You crave freedom & flexibility. You’re in a profession where you can shape your career to look like your wildest dreams, but you’re too scared to take the leap or you lack the clarity to make your imagination a reality. Maybe you don’t love the 9 to 5 or 1-on-1 consults & hourly rates aren’t your thing.

You feel lost with all the moving parts of running a business. Piecing together systems. Creating lucrative packages. Building a website or email list that converts. It can be so overwhelming you quit before you’ve even gotten to the good stuff – changing lives.

Have you ever felt like this? ...

You want to make more money but you just don’t have any more hours left in your day or any more gas in your tank.

You feel like you’re doing everything right, but just can’t land enough clients or fill your group programs. You’ve read every tutorial and grabbed every freebie out there, yet you’re still unsure how to attract your ideal client and hone in on your marketing.

Frustrating, Overwhelming, Stressful

WHAT IF I TOLD YOU IT DIDN’T HAVE TO BE LIKE THAT?

We’ve all been there. But you don’t have to feel stuck. Instead of spending more valuable hours Googling and Facebooking trying to figure things out on your own, see exactly what other wildly successful RDs & nutrition entrepreneurs are doing to keep their businesses steadily booked without working 60-hour weeks.

The RD Entrepreneur Symposium puts an end to all that frustration. RD Entrepreneur Symposium

What People Are Saying

“…it was after the symposium that I finally felt like I had the base to really get things going. In the last two months, my gross income from my ‘side hustle’ private practice has been greater than full-time salaried position, all because the symposium gave me the confidence that I really could do this. Thank you for (100% literally) changing my life with what you’ve created!” 

Heather L.

The spring symposium was a major catalyst for beginning my business! Since the symposium, I have legally formed my business, begun marketing, and now have 5 clients! What a fun and wild ride it has been! Would absolutely not have had the courage to do this without the symposium. Left me empowered and feeling prepared to take those next steps!” 

Ashleigh P.

These are probably the most valuable CEUs I have gotten in my entire career.”

S.

You’re ready to build that booming business of your dreams.

You can’t wait to have clients lining up and knocking on your door.

You’re so excited to be in charge of your own career, your own day, your own work life.

What are you waiting for?

The RD Entrepreneur Symposium is your answer. Confidently build your thriving career as a dietitian boss. It’s time for you to get in the driver’s seat and 30+ experts are ready to help: 

✔️️ Magnetically attract clients that are the perfect fit for you so you have plenty of leftover time to spend with your family or doing your own thing

✔️️ Implement the most efficient proven and RD-tested strategies & systems to grow your business, leaving you the energy to feel excited and invigorated about what you do

✔️️ Stand out from the crowd & position yourself as the nutrition expert that you are

✔️️ Maximize your income and minimize your workload. Create the job you love for the life you love…for real.

What's better than the advice of one expert?

The advice of MANY. In this symposium you will learn from multiple experts that are walking the walk. These nutrition entrepreneurs are running 6 figure businesses and still have a life on the side. They have virtual practices, traditional practices, and completely nontraditional careers. They’ve got their marketing on auto-pilot, clients on waiting lists, group programs that practically run themselves. These are the professionals that are doing it right and they’re going to show you exactly how to do it.

30 masterclasses. 4 days (but a whole year to watch!). 29.25 CEUs. Endless action.

 

Get all of this from the comfort of your living room

It’s like a CEU-worthy Netflix for RD bosses

You know how invigorating, inspiring, and educational conferences can be. But they’re also expensive – think admission, travel, hotel, food, childcare. Not to mention the time away from your nutrition business. (And when you’re self-employed there’s no employer to foot the bill!)

Well now you can get that knowledge and inspiration right from your living room with this online conference. Anytime you want, from wherever you want.

Let’s be clear. This isn’t a listen-and-run type of course. It’s intended for you to take action, right now. Cross those to-do’s off your list like a boss. Kick that fear to the curb. Follow the takeaways in each masterclass & you will see growth in your business.

Take your time with the material – once each presentation goes live, you’ll have a whole year to watch it and take action as you go! (Although who doesn’t love a good deep-dive binge with hundreds of colleagues at the same time.)

“I had no idea how much time I was wasting running my practice. I didn’t know how much I could automate – I wake up to new sessions booked without even doing anything. Now I have more time for doing the parts I actually like, counseling my clients. I’ve even made changes in the way I manage my to-do list and email both for work and personal life and I feel like a weight has been lifted off my shoulders.” 

Erica

“The RD Entrepreneur Symposium was an instrumental piece in my professional and personal journey.  Each presentation was captivating and provided invaluable information. I looked forward to each and every presentation! I feel so fortunate to have found Heather and the Dietitian HQ.  I am forever grateful for the information and resources presented and provided to us, and I look forward to attending the next symposium! The RD Entrepreneur Symposium was worth every cent and then some, and has proven indispensable to me as I begin this next chapter as a business owner and entrepreneur.”

Heather S.

“Working with Heather [the host] absolutely turned my business around. I was ready to give up and within weeks of working with her I’d not only built a new online program but completely filled it. Better yet, I’m less stressed and lost that overwhelming cloud hanging over my head. I would have paid three times what I did if I’d known what outstanding results I’d get.” 

Sarah P.

2022 Masterclass Overview

Stacey Dunn-Emke

Building an Audience of Superfans Who Can’t Wait to Work with You

Megan Kober RDN

You’ve probably been given advice like this: get to know your ideal client better than you know yourself, put out compelling content around your “content buckets”, only create content that provides value (your cat’s ability to pee in the toilet is not considered value content), show a little vulnerability to connect, be authentic – consumers can sniff out a poser in an instant, get people into your DMs… While this is extremely helpful, social media marketing is an art as much as it is a science and the art is what’s required if you want to build an army of superfans. Megan shares how to create an audience of superfans who will build your business for you by never being able to shut up about you.

Premium Pricing & Packaging Strategies: So Good They Can’t Resist

Dr. Javier A. Carlin, PT & Marissa Case, MS, RD, LDN

Have you ever asked yourself one or more of these questions? How do I make sure that I am “charging my worth”? How do I make sure that I’m coming up with a fair price for my services? Am I overcharging or undercharging? How do I sell the value of my program? What should I include in a package? How do I structure it? Where do I even begin? Finally get direct answers to these burning questions and more in this action-based presentation.

Tamara Melton

Generational Wealth-Building for Dietitians

Sarah Hall MS, RD, LD

The topic of generational wealth building in the dietitian world never was some thing that Sarah thought about, or was educated on, until the last several years when she was able to begin the process to build generational wealth for her family. Money, finances and wealth overall is not talked about much in our profession and this presentation will shed light on what you can do now even if it’s something small to start generational wealth for your family or future family.

Amy Plano

Get Your Business Out of Your Head and Onto the Web

Whitney Bateson, MPH, RD

Is your business’s website stuck somewhere between ideation and execution? For many RDs, bringing our business to life online can feel overwhelming, confusing, and defeating. If this sounds like you, Whitney is here to walk through the exact steps to take to get your sales-generating website out of your head and into reality, how to understand your customers better, and what words to use in your marketing to persuade more customers to buy. Leave with a step-by-step action plan to build your online presence and attract more customers to your business – goodbye overwhelm, and hello profits!

What to Do When Instagram Engagement is Down

Lauren Sharpe, RD

Instagram can be an incredible tool to grow your business but without the right mindset and tools it can feel defeating. We will discuss the numbers you should prioritize on IG, how to determine why your IG content isn’t landing, and action steps to improve your engagement and your relationship with Instagram.

 

5 Must-Dos to Build Your Audience on TikTok (even at 30, 40, 50 years old) and Turn Them Into Paying Clients

Amber Shaw: NBCHWC, CPT

In this workshop Amber shows you how she built a 6 figure business in 5 months through TikTok. You will walk away with a basic understanding of how the platform works, best practices for creating content that attracts your ideal clients as well as how to share the content to grow your audience. She’ll share her personal tips and strategies for growing your business through this platform. This blueprint not only came from her own experience, from working 1:1 with a Tiktok coach as well as being a TikTok partner where she worked directly with them to create content.

Mapping Out Your Online Course: Step-by-Step

Krista Kolodziejzyk, RD, MPH, MBA(c)

What if you could create scaleable income that doesn’t require you to do 1:1 work, make money while you’re on vacation AND enhance client outcomes? Say hello to online course creation! In this hands-on workshop, you will walk away knowing 3 ways that dietitians can incorporate online courses into their practice, best practices for online course creation AND you will have mapped out your online course blueprint – including your course topic, transformations and modules.

How to Leverage Brand Partnerships To Grow Your Business

Alissa Rumsey, MS, RD, CDN, CSCS

Partnering with brands or companies can be a great way to positively impact your community, reach new audiences, and diversify your business revenue streams. In this presentation, Alissa will teach you how to vet brand partnerships, the best ways to pitch to brands, how to set and negotiate rates, and what to watch for when reviewing contracts.

Content Writing Opportunities for RDs

Ana Reisdorf, MS, RD

Curious about how to make freelance writing as an RD? In this presentation, expert RD writer Ana Reisdorf, tells you all you need to know to get started as a nutrition content writer for brands, websites, and other publications.

Diversifying Revenue as a Dietitian

Jenna Gorham, RD

Did you know that on average 7 figure entrepreneurs have 7 different income streams? Diversifying your revenue can decrease risk and increase the stability of your business. Learn more about ways RDs are expanding their businesses and diversifying their revenue in this 30 minute presentation.

3 Simple Steps to Attract More Paid Clients from Social Media

Katie Mueller, RD

Discover how to use social media to market your dietetic services and attract more private paying clients online. If your content strategy is mostly guesswork and you are not currently generating enough leads from social media to fill your appointments, this training will give you the system, tools and skills you need to start monetising online. PLUS snag the free worksheets and templates ebook so you can take action right away and start seeing results, fast!

What to Avoid on Your Website That Can Ruin Your Online Nutrition Business

Chloe Thomas

A website designer with 6 years of user experience up her sleeve Chloe’s noticed several dietitian websites utilizing bad website practices that could potentially be ruining their business. In this presentation, she’ll walk you through what NOT to do (and what to do instead!) on your website in order to prioritize your website and begin getting leads without the workload of outreach marketing you hate to do.

8 New Marketing Strategies to Grow Your Nutrition Business with LinkedIn

Stacey Dunn-Emke, MS, RDN

Discover how to strategically take advantage of new free LinkedIn features to market your B2B or B2C nutrition business to a wider audience. Learn how to create LinkedIn Live Events, Newsletters, Pages, Long form articles, LinkedIn carousel posts, Audio, and LinkedIn Product Pages. Capitalize on these features and marketing strategies to attract connections, followers, and conversions to grow your nutrition business. Don’t get left behind! Included is a LinkedIn Profile Checklist.

Increase Your Income Creating Digital Materials

Lorena Drago, MS, RDN, CDN, CDCES

Put that handout you made to work for you. Not only do digitial education materials enhance the learning the experience for your clients, they can also increase your business’ revenue. Dietitians can leverage their knowledge and expertise creating digital resources to support their clients in a variety of settings, as well as create an additional income stream. Here are best practices for creating and selling your digital resources.

How To Scale Your Nutrition Business Beyond 1-1

Laura Schoenfeld, RD

While working 1-1 with clients can be a great way to start and grow your business, there will always be a cap on your income and impact potential if all you are offering is 1-1 services. In this presentation, Laura will review the benefits of offering a scalable program, the biggest mistakes that most RD entrepreneurs make when creating and marketing a scalable program, and the most important steps you must take in order to make your scalable program a success for both you AND your clients.

How to Integrate Meal Planning into Your Private Practice

Abigail Keeso Hopkins, RN

If you’ve ever wondered how you can incorporate meal planning into your private practice, this presentation is for you. Abigail will cover the science behind meal planning and why it is such an effective tool for client success. We will also discuss the various ways you can incorporate meal planning into your practice, along with how to structure, price, and market your meal planning services. You’ll leave this presentation with clarity on how meal planning fits into your business and feel inspired to take your client experience to the next level.

Sales Success for Dietitians

Angela L. Lago MS, RDN, LDN

Learn how to sell without being salesy while serving your audience in an authentic and ethical way, with direct sales for dietitians.  After this session, you’ll view selling in an entirely new way and have increased confidence and poise when offering paid products, programs and services.

The Marketing Mindset You Need to Succeed as an RD Entrepreneur

Christine Dyan Thomson, RDN, LDN

Marketing your nutrition services can feel daunting, but it really doesn’t have to. It’s all about your mindset – your thoughts & beliefs about marketing. Join me as Christine as she teaches you how to simplify your marketing so you can succeed as an RD Entrepreneur.

Keyword Research for Beginners

Holly Larson, MS, RD

Are you wanting to grow your blogs but feeling like you’re spinning your wheels? The missing piece to launch your web traffic is keyword research. Don’t guess what to write about: learn effective strategy to make the most out of your writing with data! These aren’t skills we learned in school…but are crucial for business website success. Don’t miss out!

Hiring a VA-Yay or Nay? The Dos and Donts of Working with a Virtual Assistant

Malorie Blake, MS, RDN

Doing “all the things” when it comes to your business? Spending precious hours doing tasks that don’t light you up? Hiring a VA may be the next step in growing and scaling your business. But the thought of bringing on a team member to learn the ins and outs of your business is enough to make you say, “it’s just easier if I do it myself”. Bringing on a VA can often feel like an overwhelming task, but one that is needed as you grow. Malorie will break down how to prepare your business for a VA and how to get comfortable with delegating.

Stacey Dunn-Emke

5 Strategies to Get More Time

Katie Dodd, MS, RDN, CSG, LD, FAND

One of the biggest barriers we face as entrepreneurs is time. We have big dreams, but how do we find actually find the time to make these dreams a reality? The time is there, we just have to find it. In this session you will learn 5 strategies to get more time so you can stop dreaming and start doing!

Amy Plano

Nutrition Counselling Skills for Better Client Outcomes and Retention

Stephanie Notaras, APD, MSocHlthCounsel

Successful nutrition businesses are built on exceptional client experiences. The way dietitians communicate and counsel their clients has an influence on the client journey, their results, retention, quality of testimonials and word of mouth referrals. In this presentation you will learn the top 4 consult mistakes dietitians make that hinder the client experience and what to do instead to optimise client outcomes and keep them coming back.

Amy Plano

Are Chatbots the Future of Marketing? Build Your First Automatized Instagram DM Sales Funnel

Dr. Su-Nui Escobar, DCN, RDN, FAND

Convert followers into customers using chatbot marketing. After this lecture, you will be able to build your first automatized DM sales funnel using chatbots. It is easier than you think! No coding experience is necessary. In this presentation, you will learn the fundamentals of chatbot marketing- a game-changing tool affordable to all.

Tamara Melton

Beyond the Clinic room: Building a Trauma Conscious Business

Laura Jean, APD

Being trauma conscious in business goes beyond the clinic room and starts well before your first contact with the people you work with. If we truly wish to do less harm as clinicians we need to be trauma conscious in the how of doing business too. This presentation will introduce the 6 principles of a trauma conscious business and provide suggestions for implementation and integration.

How to Attract the Right Client & Build a Values-Aligned Business You Love

Rachel Goodman, RDN

You want your successful business to be one you enjoy and love to show up for. More strategies is not going to give you that. In fact, a strategy-only focus can quickly lead you to burn out. Avoid the burn out, stress, and confusion by learning the powerful role values play in building a business you love and converting the right client with ease.

Networking Online to Build Your Business

Sabrina Sarabella, MS

Your network is your Net Worth. In this workshop you will learn the tools you need to make networking online easy, fun and a way to increase your revenue. Practical advice on how to build deep, genuine relationships that will help propel your business forward.

Simplify Cooking for Your Clients

Celestina Brunetti RDN, LD, Chef

Cooking can feel really overwhelming for your clients…especially when they don’t know where or how to start! As RDs we can help them identify those points of overwhelm and simplify cooking so that they don’t have to feel stuck to a recipe, so that they can cook using foods they already love & have on hand, and so that they can see life-long success by understanding cooking fundamentals. Let’s simplify cooking!

How To Get Consistent Results with Your Nutrition Clients

Laura Koller, MS MSEd RD LDN CDCES

Did you know that focusing on results is the least effective way to generate results? Dietitians often get limited training in nutrition coaching skills and then struggle to get results with their nutrition clients. In this masterclass, you’ll learn a simple 5-step method that will empower both you and your clients to achieve more successful outcomes in your nutrition practice.

Messaging Secrets that Make You Irresistible to Your Dream Clients

Orly Wachter MS, RD

Your message is the thing that helps you captivate your audience, earn their trust, and show them that YOU are the perfect person to solve their problems. So if you wanna stand out online and get fully booked with self pay clients, you gotta nail your message. In this workshop, you’ll walk away with clear tips and action steps to own your expertise and make your messaging stand out from the crowd.

Heather Neal rd entrepreneur dietitian business training

Symposium Founder + Facilitator

Heather Neal, MS, RD, LDN, CLT

An avid nutrition entrepreneur, and creator of the Profitable RD Freedom Framework, Heather has been carving her way through this entrepreneurial life for over 13 years and her absolute favorite part of her career is that she gets to make it whatever she wants it to be. And that’s what she wants for you too: to take your nutrition career and turn it into the job of your dreams. Let the RD Entrepreneur Symposium help you do just that.

 

Payment Plan

$133/month x 3
  • 30 masterclasses
  • 29.25 CEUs
  • On-demand replays until April 2023
  • Private discussion group
  • 3 payments of $133
  • Expires April 4th midnight Eastern

100% online – anywhere, anytime!

Instant access to on-demand recordings for one year.

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Private discussion group to connect with speakers + other attendees – plus earn prizes for participating.

29.25 CEUs

Full YEAR to watch!

FAQs

Where does this take place?

Anywhere you want it to! It’s 100% online and you’ll have instant access to on-demand recordings for a year so you can watch whenever, wherever you have internet.

 

Do I have to be a RD?

Nope! All nutrition professionals & nutrition business owners (or business hopefuls!) welcome. You just need a passion for nutrition + entrepreneurship.

Are CEUs provided?

Yes, it is pre-approved for 29.25 CEUs through CDR

Performance Indicators:

11.4.1 Stays abreast of changing trends and technology in promotion, marketing and advertising products and services.
2.2.3 Delivers accurate and credible messaging.
3.1.6 Takes an active role in sharing information and knowledge.
9.3.5 Uses a variety of strategies to deliver education.

How long do I have to watch?

ONE YEAR. Sessions go live starting April 5th – a few more go live each day until April 8th. Once they’re live, you can watch them any time you want! You’ll have on-demand access to all presentations for a full year.

When does registration open?

EARLY BIRD registration opens March 24th 2022

I still have questions. Who can I ask?

Shoot an email to [email protected] or DM at @dietitianhq

The nitty gritty

  • 30 online expert masterclasses released over 4 days – April 5-8th
  • Once they’re live, you can watch on-demand for a year (you know, like a CEU-worthy Netflix for RD bosses). All you need is some wifi and a comfy place to watch.
  • Private discussion group for support + accountability
  • 29.25 CEUs

Investment: $397 

How to get started:

  1. Click the “sign me up” button below
  2. Once you’ve completed payment, you’ll receive a welcome email with a link to your private dashboard to access the expert sessions (they’ll go live starting April 5th!) and a link to join the private support and discussion group.
  3. Join the support group and introduce yourself! 
  4. Roll up your sleeves, grab your favorite drink, and have fun diving in! 

You (yes YOU) CAN build a thriving nutrition business without endless frustration, working 15 hour days, or hustling like an over-caffeinated maniac. The RD Entrepreneur Symposium will show you how.

Grab your virtual seat below!

Payment Plan

$133/month x 3
  • 30 masterclasses
  • 29.25 CEUs
  • On-demand replays until April 2023
  • Private discussion group
  • 3 payments of $133
  • Expires April 4th midnight Eastern

 

Due to the digital nature of the content, no refunds will be issues after April 4th midnight eastern time. Anything prior to that will be happily refunded to your satisfaction.