Fall 2018 Presentation Topics

Topic Overview + Meet the Speakers
Learn more about the symposium here

14 Ways to Make Money Without Seeing Clients

Erica Julson, MS, RDN, CLT

Don’t love working with clients? No problem! Learn 14 ways you can make money WITHOUT a private practice. We’ll review examples of successful RDs with unconventional careers, plus provide actionable tips so you can get started making money right away.

Pitch Perfect – Strategies for Getting and Negotiating Consulting Jobs

Alissa Rumsey MS, RD, CDN, CSCS

Learn how to partner with brands and companies to offer consulting services including freelance writing, speaking, brand work like recipe development or sponsored blog and social posts, and spokesperson work on behalf of a brand. Alissa will walk through how to identify companies to work with, different ways you can partner with brands/companies, how to connect with companies, how to pitch companies as well as things to consider when pricing and negotiating consulting projects.

Get More Clients to Your Site Naturally: SEO for RDs

Glenneth Reed

Attract clients to your site without paid ads or tiresome effort using targeted SEO strategies. Learn the five key steps for making sure your website and blog posts are optimized so that you can rank higher in organic traffic and bring new potential clients to your website without a ton of extra work.

Start an Online Nutrition Practice with This Need to Know Information

Kristi Coughlin, MS, RDN, LD

Have you thought about starting your own online nutrition practice or converting your traditional practice into an online model? Are you having a hard time figuring out how to get started? If you answered yes, then this is the presentation for you! Learn the basics of starting an online nutrition practice, including the benefits and concerns of virtual counseling and the implementation process – from licensure to working across state lines.

Storytelling to Brand Yourself on Social Media

Libby Rothschild, MS, RD

Increase engagement and get in front of your ideal client on social media by suing storytelling elements that fit your personal brand. Create a highly engaging feed where your clients want to return and hire you/buy your products and/or services.  Be seen as the expert and become an influencer by effectively using storytelling techniques. You’ll learn the power of storytelling and a proven framework for storytelling with examples. Evaluate your current use of storytelling elements and prepare to create your first story using the Instagram platform.

Beat the Algorithm

Rachel Paul, PhD, RD & Libby Rothschild, MS, RD

Turn your passion into a strong financial brand with endless possibilities by implementing these specific strategies.

In this session two social media experts — one photographer and one videographer — provide detailed descriptions of how they have used proven strategies to increase engagement online and monetize their audiences. Learn concrete steps to do the same with your brand. Develop your personal brand, create an aesthetically appealing experience for your audience, and ultimately grow and monetize your audience on social media.

Building Brand Equity with Start-Up Mentality

Cara Harbstreet, MS, RD, LD

What’s the difference between a startup and a small business? Can dietitians learn lessons from other industries to build brand equity, mind share, and trust with their potential clients? Master key concepts to help you create the culture that communicates your expertise and embodies your brand vision. Plus learn tips for copy writing to improve your written messages for your website and social media.

Uplevel Your Marketing with Video: Easy Steps for Getting Started

Whitney Bateson MPH, RD

Are you trying to get started creating videos, but feeling stuck? Learn how to identify a bank of topics so you’ll never run out of ideas, decide which video type and platform is best suited to your business goals, and create impactful videos that convert viewers into clients. You’ll walk away with an action plan for making videos immediately – including tips for overcoming nerves, how to run through a scripted video, and the one thing you should ALWAYS include in your videos.

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Client Attraction: Online Marketing, Photography, + Video

Making Money Beyond Private Practice

Nutrition Business Building: Private Practice + Collaboration

Digital Strategies to Grow Your Business: Social Media, Blogging, SEO

Is Your Blog Building Your Business? If Not, Here’s How to Fix it Fast.

Leesa Klich, MSc, R.H.N.

Blogging for your business needs to build your business. Your blog is the foundation for your content marketing, so it should be marketing you and your expertise 24/7. If you’re publishing posts and they’re not getting the views, clicks, subscribers, and clients you’d like, learn exactly what to do to fix it fast.

How to Streamline Your Client Onboarding

Nicole Goodrich, MS, RDN

The phone rings and you have a client/patient wanting to make an appointment! So exciting!! NOW what do you do? Having a solid “on-boarding” process is key. Take full advantage of this training on what is available for you, what materials you should have in place, and how to create your own process. Learn multiple ideas and pros and cons of different systems.

Nail Your Next (or First) Facebook Live: Nuts and Bolts of Livestreaming

Megan Boitano, MS, RDN, LDN, CNSC

Live video is an amazing marketing tool – but feel overwhelmed or nervous at the prospect of livestreaming to social media? Learn how to leverage Facebook events to maximize the business-building potential of live video. This informative session will have you feeling confident about hitting the “go live” button. Do not let this powerful tool pass you by!

Get Noticed: Applying Traditional Advertising Principles to Non-Traditional Media

Mandy Enright, MS, RDN, RYT

Make sure you’re reaching the right audience with the right methods: learn the 5 key principles of advertising, distinguish traditional from non-traditional media, and how to translate strategies and tactics for non-traditional media. Learn to create effective advertisements that SELL and encourage action.

Managing Projects Like a PRO: Using TRELLO to Organize Your Practice

Andres Ayesta, MS, RD, CSSD

Are you ever stuck trying to get through a project because of lack of direction? Do you want to create a course but aren’t sure how to organize and prioritize tasks? Do you want to organize your social media content better?  Learn how to use technology and tools to prioritize and organize big projects to be more productive accomplish more in less time. Improve the way you navigate tasks and to-dos in a more efficient way using Trello.

Freelance Writing for the Dietitian

Ana Reisdorf, MS, RD

Love the idea of earning an income as a writer? Especially combining your love of writing with your expert skills as a dietitian? Then this presentation is for you. Full-time dietitian-writer Ana Reisdorf shows you exactly how you can make writing your full time career or part of a bigger nutrition business. She’ll show you how to find jobs, best practices, and how to figure what to charge for your writing.

RD Crash Course in Food Photography

Rebecca Clyde MS, RDN, CD

Learn how to draw in your ideal audience and keep them coming back to your content and recipes with high quality photos. Master important tricks to put your food in the best light to help increase your reach. and educate the public. Learn how to create beautiful food photos that will get your recipes and content noticed.

Email Marketing: Why You Should Care and How to Get Started

Maree Ferguson, MBA, PhD, RD, FAND

Savvy marketers know e-newsletters are more effective than using social media. If you’re not currently using this strategy, you’re missing a valuable channel for reaching current and prospective clients. Learn 10 tips on how to create a winning email, showcasing successful dietitian email marketing campaigns.

How to Make a Nutrition Services Partnership within a Gym Community

Emily Field, MS, RD

Partnering with a gym to offer nutrition services is a win-win-win situation. These paid partnerships expose you to new clients, provide opportunity to refine your messaging, and solidify your reputation as a talented Registered Dietitian. From finding creative ways to get you in the door, to positioning yourself as the respected resident nutrition expert, to forming a lasting and rewarding partnership with the gym community – you’ll learn it all!

Writing and Self-Publishing an eBook

Dianne Rishikof, MS, RDN, LDN, IFNCP

Have a book inside you but feel like the process is too overwhelming? Dianne breaks it down for you, from the idea phase, to outlining, writing, titling, designing, legal and e-commerce details, and marketing. While the bulk of the presentation will be about eBook publication, print publishing will be touched upon as well.

5 Simple Steps to Create a Must Have Lead Magnet & Grow Your Email List

Orly Wachter, MS, RD

Are you struggling to grow your email list? You’re writing epic blogs and posting on social media night and day, but the only people signing up for your ‘newsletter’ are your mom and best friends. What you need is a compelling lead magnet. Learn 5 SIMPLE steps to create an IRRESISTIBLE lead magnet that attracts your dream clients, grows your email list, and delivers a ton of value so that you ultimately turn subscribers into buyers.

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Private discussion group to connect with speakers + other attendees

100% online – anywhere, anytime!

Instant access to on-demand recordings.

Starts September 18th

Registration opens Sept 4th

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