EARLY BIRD REGISTRATION CLOSES IN

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The RD Entrepreneur Symposium

{the only online conference for nutrition entrepreneurs}

The ultimate guide to growing your nutrition business.

Attract more clients, streamline your strategy, put your marketing on auto-drive, and get back to LOVING what you do as a nutrition entrepreneur.

(online, with on-demand replay access for an entire year)

Coming March 16-19th, 2021

23.5 CEUs

100% virtual

Does this sound familiar? …

You’re overwhelmed with even where to start to build a business.

You’re frustrated with spending hour after hour marketing & putting yourself out there only to hear crickets. You thought running your own business would be fun & freeing, but you’re working more hours than ever for little return.

You’re hustling like crazy but still not booking nutrition clients. You’re throwing all you have into your business (and trying to be everywhere on social media!) but you’re just not making headway.

You crave freedom & flexibility. You’re in a profession where you can shape your career to look like your wildest dreams, but you’re too scared to take the leap or you lack the clarity to make your imagination a reality. Maybe you don’t love the 9 to 5 or 1-on-1 consults & hourly rates aren’t your thing.

You feel lost with all the moving parts of running a business. Piecing together systems. Creating lucrative packages. Building a website or email list that converts. It can be so overwhelming you quit before you’ve even gotten to the good stuff – changing lives.

Have you ever felt like this? ...

You want to make more money but you just don’t have any more hours left in your day or any more gas in your tank.

You feel like you’re doing everything right, but just can’t land enough clients or fill your group programs. You’ve read every tutorial and grabbed every freebie out there, yet you’re still unsure how to attract your ideal client and hone in on your marketing.

Frustrating, Overwhelming, Stressful

WHAT IF I TOLD YOU IT DIDN’T HAVE TO BE LIKE THAT?

We’ve all been there. But you don’t have to feel stuck. Instead of spending more valuable hours Googling and Facebooking trying to figure things out on your own, see exactly what other wildly successful RDs & nutrition entrepreneurs are doing to keep their businesses steadily booked without working 60-hour weeks.

The RD Entrepreneur Symposium puts an end to all that frustration. RD Entrepreneur Symposium

What People Are Saying

“…it was after the symposium that I finally felt like I had the base to really get things going. In the last two months, my gross income from my ‘side hustle’ private practice has been greater than full-time salaried position, all because the symposium gave me the confidence that I really could do this. Thank you for (100% literally) changing my life with what you’ve created!” 

Heather L.

The spring symposium was a major catalyst for beginning my business! Since the symposium, I have legally formed my business, begun marketing, and now have 5 clients! What a fun and wild ride it has been! Would absolutely not have had the courage to do this without the symposium. Left me empowered and feeling prepared to take those next steps!” 

Ashleigh P.

These are probably the most valuable CEUs I have gotten in my entire career.”

S.

You’re ready to build that booming business of your dreams.

You can’t wait to have clients lining up and knocking on your door.

You’re so excited to be in charge of your own career, your own day, your own work life.

What are you waiting for?

The RD Entrepreneur Symposium is your answer. Confidently build your thriving career as a dietitian boss. It’s time for you to get in the driver’s seat and 23 experts are ready to help: 

✔️️ Magnetically attract clients that are the perfect fit for you so you have plenty of leftover time to spend with your family or doing your own thing

✔️️ Implement the most efficient proven and RD-tested strategies & systems to grow your business, leaving you the energy to feel excited and invigorated about what you do

✔️️ Stand out from the crowd & position yourself as the nutrition expert that you are

✔️️ Maximize your income and minimize your workload. Create the job you love for the life you love…for real.

What's better than the advice of one expert?

The advice of MANY. In this symposium you will learn from multiple experts that are walking the walk. These nutrition entrepreneurs are running 6 figure businesses and still have a life on the side. They have virtual practices, traditional practices, and completely nontraditional careers. They’ve got their marketing on auto-pilot, clients on waiting lists, group programs that practically run themselves. These are the professionals that are doing it right and they’re going to show you exactly how to do it.

23 masterclasses. 4 days (but a whole year to watch!). 23.5 CEUs. Endless action.

 

Get all of this from the comfort of your living room

It’s like a CEU-worthy Netflix for RD bosses

You know how invigorating, inspiring, and educational conferences can be. But they’re also expensive – think admission, travel, hotel, food, childcare. Not to mention the time away from your nutrition business. (And when you’re self-employed there’s no employer to foot the bill!)

Well now you can get that knowledge and inspiration right from your living room with this online conference. Anytime you want, from wherever you want.

Let’s be clear. This isn’t a listen-and-run type of course. It’s intended for you to take action, right now. Cross those to-do’s off your list like a boss. Kick that fear to the curb. Follow the takeaways in each masterclass & you will see growth in your business.

Take your time with the material – once each presentation goes live, you’ll have a whole year to watch it and take action as you go! (Although who doesn’t love a good deep-dive binge with hundreds of colleagues at the same time.)

“I had no idea how much time I was wasting running my practice. I didn’t know how much I could automate – I wake up to new sessions booked without even doing anything. Now I have more time for doing the parts I actually like, counseling my clients. I’ve even made changes in the way I manage my to-do list and email both for work and personal life and I feel like a weight has been lifted off my shoulders.” 

Erica

“The RD Entrepreneur Symposium was an instrumental piece in my professional and personal journey.  Each presentation was captivating and provided invaluable information. I looked forward to each and every presentation! I feel so fortunate to have found Heather and the Dietitian HQ.  I am forever grateful for the information and resources presented and provided to us, and I look forward to attending the next symposium! The RD Entrepreneur Symposium was worth every cent and then some, and has proven indispensable to me as I begin this next chapter as a business owner and entrepreneur.”

Heather S.

“Working with Heather [the host] absolutely turned my business around. I was ready to give up and within weeks of working with her I’d not only built a new online program but completely filled it. Better yet, I’m less stressed and lost that overwhelming cloud hanging over my head. I would have paid three times what I did if I’d known what outstanding results I’d get.” 

Sarah P.

Masterclass Overview

Stacey Dunn-Emke

Using LinkedIn to Attract High Paying Clients in Worksite Wellness, as a Virtual Speaker, and as a Workshop Host

Stacey Dunn-Emke, MS, RDN

Worksite Wellness is an outrageously booming business opportunity with high paying clients ready to pay for your services. With the right strategy on LinkedIn you can find and attract those high paying clients to grow your business and services in Worksite Wellness as a Virtual Speaker or Workshop Host. Learn how to use LinkedIn to attract clients with step-by-step essentials with keyword staging, curated connections, impactful engagement, and search strategy. Included is a LinkedIn Profile Checklist.

How To Sell Yourself As A RD In 2021

Tony Stephan, RD

In this training you will learn how to sell yourself as an RD in 2021 and why it’s important to do so. Tony unveils three new beliefs for sales and the four phases of succesful sales. Tony Stephan is an RD that has sold multi-millions of dollars in fitness and nutrition related services over the last 12 years and he’ll share his insights with you in this training. Learn how to shift your actions to focus on service as sales.

Tamara Melton

Storytelling for Business: The Secret to Capturing the Attention of Your Ideal Client

Tamara S. Melton, MS, RDN

Capturing the attention of ideal clients is an ongoing challenge for every entrepreneur. Storytelling has long been an effective marketing strategy used by the most iconic brands to sell their products and services. But storytelling for business is not just for brands with unlimited marketing budgets. In this presentation, Tamara Melton teaches how you can create stories that capture the attention of your ideal client- leading to more sales for you.

Amy Plano

Licensure 101: What Ever Dang Dietitian NEEDS to Know

Amy Plano, RD, MS, CDE, CDN

When you think about licensure and telehealth do you break out in a cold sweat?
Does the licensure map give you nightmares? Are you confused about how the concept of self-pay and insurance work into the whole licensure mix? If you answered ‘heck yes’ to any of these questions then you don’t want to miss this. Amy will teach you exactly what you need to know regarding licensure and the services you provide in your practice.
You’l be able to: Identify the significance of licensure, define the key licensure terms, interpret The Academy’s licensure map, and summarize the best practices for ensuring licensure compliance for virtual and semi-virtual dietitians.

How to Perform a Content Audit (A Step by Step Guide)

Erica Julson, MS, RDN

Do you have lots of old, low-quality, or off-topic blog posts on your website? (If you’ve been blogging for a long time, I know the answer is YES!) Learn how to go through your content and decide what to keep, update, consolidate, or delete to boost your SEO. You’ll end up with a better-performing website that ranks higher in the search results and attracts way more people to your brand.

 

How to Prioritize Your Day During Uncertain Times

Kari Roberts, PT, DPT

This presentation will cover how as a busy dietitian you can manage your tasks so that you can have the time and energy you need for all aspects of your life. This talk will walk through how you as a business owner can have direction each time you sit down to work on their business so you’re wasting less time. You’ll walk away with a simple, 3-step process to manage stress and lack of direction.

Using Instagram to Grow Your Nutrition Business

Melissa Groves Azzaro, RDN, LD

Marketing is a key component for a successful nutrition business – whether you have a brick and mortar practice, a virtual practice, or are expanding into group programs and online courses. Social media marketing allows you to reach your ideal customers – for free! – and Instagram offers the greatest potential for quick growth. Learn specific tips and techniques for growing your Instagram so that you have an endless stream of ideal customers coming to you!

Turning Your Contacts Into Contracts – Landing Profitable Wellness Opportunities

Judes Scharman Draughon, MS, RDN, LD

Now is the time to seek out wellness contract work and generate business revenue like never before. There is ample opportunity for RDNs to approach businesses, organizations and groups that will benefit financially and healthfully from your creative and evidence-based wellness programming, as they seek wellness interventions for their employees and/or members. Opportunities abound that include presentations, culinary demos, one-on-ones, grocery tours, contributing to a company’s communications channels, and more. Learn how to pitch contacts, negotiate terms, close the sale, deliver successful programming, gain repeat business and more. Gain the confidence you need to approach companies and groups and turn these contacts into contracts!

What it Takes to Become a Media Rockstar

Bonnie Taub-Dix, MA, RDN, CDN

Dietitians are more than influencers – they are RDs with influence and expertise. This presentation will help you find your voice, learn how to reach out to media and amplify your expert messages. After being interviewed for thousands of stories for all forms of media, Bonnie Taub-Dix, RDN, will inspire you to get YOUR name in the news. Don’t let imposter syndrome hold you back — media is waiting to hear from you!

A Step-by-Step Guide to Getting Your Post to Rank for a Keyword

Leesa Klich, MSc

If you want new, ideal, paying clients and patients to find you when they’re in need of your products, programs, and services, plus the ability to cut your ad spend, then search engine optimization (SEO) is a great way to go. Kick back and spend an hour learning some of the current best-practices and watch a short tutorial on how to optimize your amazing, credible health content for search engines.

How to Transform Your Next Talk into a Passive Income Money Tree

Jessica Setnick, MS, RD, CEDRD-S

You may already know Jessica Setnick as an eating disorder expert and public speaking pro. What you don’t know is how much of her business success comes from her passive income strategy. For the first time ever, Jessica will share her secrets, teaching RD Entrepreneurs how to make every presentation – even the free ones – into an ongoing revenue stream. You’ll never look at a pro bono talk the same way again.

The Secret to Confidence as an Entrepreneur

Megan Reed, Confidence Coach

Want to be a confident and successful business-owner, but you’re overwhelmed and spinning your wheels? Confidence Coach Megan Reed uncovers the secret to winning as an entrepreneur – and it’s exactly what you THINK. Dive into the top mistakes you’re making that are impairing your confidence, as well as three simple tricks for improving your mindset to help you crush your life and business goals.

The Power, Potential and Particulars of Podcasting

Toni Toledo, MPH, RDN

Trusted RDNs voices and evidence-based messages need to reach more people. How do we do that in an innovative, engaging and effective way? Podcasts. This session explores the powerful reach of podcasts, the way that RDNs can distill their messages in a way that honors their passion and outline the steps to create a podcast of their own. The story of creating the PATH (Positive Approaches To Health) will be used to give an example of the road to creating, producing and marketing a podcast.

Why Every Dietitian Must Have an Email List

Yvette Quantz, RDN, CSSD, LDN

You’ve heard you need a newsletter, but you keep telling yourself all the reasons you are not ready to get started. Days, months, and maybe even a few years have passed since you made that original promise to yourself (and your clients). And 2021 will be your year! If you can relate, join in this action-oriented webinar where we’ll dive into why you need a newsletter and how to get started.

Building a Profitable & Purposeful Product Suite

Jaime Mass, MS, RD

In order to change lives through nutrition and make meaningful income while doing it, you need to offer services that solve your clients problems, are crafted for your most dreamy client and bring joy to you as the business owner. Building a product suite is so much more than just throwing a few services out there. It needs to serve a purpose, make an impact and create an enjoyable experience for your clients. Having a cohesive product suite is essential to grow and scale as a business. This presentation will teach you how to build a starter and advanced suite of services, how to transition clients and how to build a product suite that will make meaningful impact and income.

Creating Your Business Brain: How to Use Project Management Tools to Grow and Scale Your Nutrition Business

Ashley Stewart, MS

Project management tools are one of the key systems every nutrition business owner needs to succeed. This presentation will show how to use the tool as more than just a ‘digital to do list’, and how to organize everything from big ideas and content creation to SOPs and business processes in it. Plus, we’ll discuss why creating this hub is so important, and what the best apps are out there to help make it happen!

Balancing the Many Hats of a Solopreneur

Katie Dodd, MS, RDN, CSG, LD, FAND

Entrepreneurs who are just starting or even well-seasoned are often overwhelmed by the number of roles they have as the solo member of their business. They may be missing an important role that needs to be done or wasting time on a role that isn’t necessary. In this presentation we dive deep into the many hats of a solopreneur and how you can best balance all of these roles to run a successful business.

Writing Words That Sell

Katrina Pace, RD

Creating a successful business depends on being able to connect with the right people. Don’t get stuck writing blogs, social media posts or website content. Knowing how to write words that connect, engage and (ultimately) sell, will help you grow an authentic, profitable business with ease.

Writing Better Blogs

Holly Larson, MS, RD

If you’d like to spend less time writing and create copy that is more effective, you won’t want to miss this presentation. First, you’ll learn how to write a robust first draft without taking all afternoon. Then, you’ll learn how to edit and refine your writing to work harder for you.

Recipe Development 101

Chef Abbie Gellman, MS, RD, CDN and Julie Harrington, RD

Recipes are extremely popular. From online blogs to cookbooks to magazines, recipes provide unique, in demand content. As Registered Dietitians, we have the power to use recipes to help engage, inspire, and educate clients and consumers. However, recipe writing is often not taught to RD’s and can lead to issues. This session will go through recipe development basics and invaluable recipe writing tools and techniques to help participants develop, write, edit, and perfect for a variety of platforms.

The Art of Delegation

Sandy Roberson, MS, RDN

Save your sanity and dedicate your precious time to only work in your zone of genius. Learn to master the quadrants to be able to delegate, automate or eliminate tasks that can more mind crippling and the bottleneck to your business. Discover the simple way to find the best way to find who to delegate to!

Compete Better with Personalization

Ashley Koff, RD

There’s a lot of competition – am I right?! To win, you shouldn’t do what they are doing – but you must show prospects, referral sources, and current clients that YOU do what THEY NEED better. Better health is personal. And you the dietitian are uniquely qualified to personalize nutrition recommendations to help them get and stay healthy. Personalization is today’s biggest “trend” but we’ve been doing it since Day 1. Better than AI offerings, mass diet programs, books and supplement companies, a dietitian armed with better tools can assess, personalize and help the client (or many clients in group programs) discover and make their better choices. In this session, let me SHOW you how to market and use personalization to achieve better client outcomes and develop a consistent funnel of lasting clients.

Rest & Restore Strategies for RDs

Mandy Enright, MS, RDN, RYT

RDs can often be so busy caring for their own businesses or clients, that we often forget to take time to care for ourselves. This session will review why self-care is important, how to incorporate self-care into your day, foods that help manage stress, and stress management techniques. We will end the session with a relaxing restorative yoga session for an opportunity to calm the mind and body.

Heather Neal rd entrepreneur dietitian business training

Symposium Founder + Facilitator

Heather Neal, MS, RD, LDN, CLT

An avid nutrition entrepreneur, and creator of the Profitable RD Freedom Framework, Heather has been carving her way through this entrepreneurial life for over 13 years and her absolute favorite part of her career is that she gets to make it whatever she wants it to be. And that’s what she wants for you too: to take your nutrition career and turn it into the job of your dreams. Let the RD Entrepreneur Symposium help you do just that.

 

100% online – anywhere, anytime!

Instant access to on-demand recordings for one year.

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Private discussion group to connect with speakers + other attendees – plus earn prizes for participating.

March 16-19th, 2021

Full YEAR to watch!

FAQs

Where does this take place?

Anywhere you want it to! It’s 100% online and you’ll have instant access to on-demand recordings for a year so you can watch whenever, wherever you have internet.

 

Do I have to be a RD?

Nope! All nutrition professionals & nutrition business owners (or business hopefuls!) welcome. You just need a passion for nutrition + entrepreneurship.

Are CEUs provided?

pre-approved for 23.5 CEUs through CDR

Performance Indicators:

11.3.1 Adheres to the code of ethics of the profession.
2.1.3 Tailors message to meet the needs of the target audience.
3.1.6 Takes an active role in sharing information and knowledge.
3.2.2 Participates in professional and personal development activities for career growth and skill enhancement.

How long do I have to watch?

ONE YEAR. Sessions go live starting March 16th – a few more go live each day until March 19th. Once they’re live, you can watch them any time you want! You’ll have on-demand access to all presentations for a full year.

When does registration open?

EARLY BIRD registration opens March 4th. (Hop on the waiting list to save $200)

I still have questions. Who can I ask?

Shoot an email to [email protected] or DM at @dietitianhq

The nitty gritty

  • 23 online expert masterclasses released over 4 days – March 16-19th
  • Once they’re live, you can watch on-demand for a year (you know, like a CEU-worthy Netflix for RD bosses). All you need is some wifi and a comfy place to watch.
  • Private discussion group for support + accountability
  • 23.5 CEUs

Investment: $397

How to get started:

  1. Click the “sign me up” button below
  2. Once you’ve completed payment, you’ll receive a welcome email with a link to your private dashboard to access the expert sessions (they’ll go live starting March 16th!) and a link to join the private support and discussion group.
  3. Join the support group and introduce yourself! 
  4. Roll up your sleeves, grab your favorite drink, and have fun diving in! 

You (yes YOU) CAN build a thriving nutrition business without endless frustration, working 15 hour days, or hustling like an over-caffeinated maniac. The RD Entrepreneur Symposium will show you how.

Grab your virtual seat below!

Regular

$397
  • 23 masterclasses
  • 23.5 CEUs
  • On-demand replays until March 2022
  • Private discussion group
  • Don’t pick this one until March 10 unless you just want to pay more 😉
  • Registration ends March 15th midnight Eastern

 

Due to the digital nature of the content, no refunds will be issues after March 15th midnight eastern time. Anything prior to that will be happily refunded to your satisfaction.

EARLY BIRD REGISTRATION CLOSES IN

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