The RD Entrepreneur Symposium

{the only online conference for nutrition entrepreneurs}

The ultimate guide to growing your nutrition business.

Attract more clients, streamline your strategy, put your marketing on auto-drive, and get back to LOVING what you do as a nutrition entrepreneur.

(online, with on-demand replay access for an entire year)

October 18-21, 2022

CEUs

100% virtual

Does this sound familiar? …

You’re overwhelmed with even where to start to build a business.

You’re frustrated with spending hour after hour marketing & putting yourself out there only to hear crickets. You thought running your own business would be fun & freeing, but you’re working more hours than ever for little return.

You’re hustling like crazy but still not booking nutrition clients. You’re throwing all you have into your business (and trying to be everywhere on social media!) but you’re just not making headway.

You crave freedom & flexibility. You’re in a profession where you can shape your career to look like your wildest dreams, but you’re too scared to take the leap or you lack the clarity to make your imagination a reality. Maybe you don’t love the 9 to 5 or 1-on-1 consults & hourly rates aren’t your thing.

You feel lost with all the moving parts of running a business. Piecing together systems. Creating lucrative packages. Building a website or email list that converts. It can be so overwhelming you quit before you’ve even gotten to the good stuff – changing lives.

Have you ever felt like this? ...

You want to make more money but you just don’t have any more hours left in your day or any more gas in your tank.

You feel like you’re doing everything right, but just can’t land enough clients or fill your group programs. You’ve read every tutorial and grabbed every freebie out there, yet you’re still unsure how to attract your ideal client and hone in on your marketing.

Frustrating, Overwhelming, Stressful

WHAT IF I TOLD YOU IT DIDN’T HAVE TO BE LIKE THAT?

We’ve all been there. But you don’t have to feel stuck. Instead of spending more valuable hours Googling and Facebooking trying to figure things out on your own, see exactly what other wildly successful RDs & nutrition entrepreneurs are doing to keep their businesses steadily booked without working 60-hour weeks.

The RD Entrepreneur Symposium puts an end to all that frustration. RD Entrepreneur Symposium

What People Are Saying

“…it was after the symposium that I finally felt like I had the base to really get things going. In the last two months, my gross income from my ‘side hustle’ private practice has been greater than full-time salaried position, all because the symposium gave me the confidence that I really could do this. Thank you for (100% literally) changing my life with what you’ve created!” 

Heather L.

The spring symposium was a major catalyst for beginning my business! Since the symposium, I have legally formed my business, begun marketing, and now have 5 clients! What a fun and wild ride it has been! Would absolutely not have had the courage to do this without the symposium. Left me empowered and feeling prepared to take those next steps!” 

Ashleigh P.

These are probably the most valuable CEUs I have gotten in my entire career.”

S.

You’re ready to build that booming business of your dreams.

You can’t wait to have clients lining up and knocking on your door.

You’re so excited to be in charge of your own career, your own day, your own work life.

What are you waiting for?

The RD Entrepreneur Symposium is your answer. Confidently build your thriving career as a dietitian boss. It’s time for you to get in the driver’s seat and 20+ experts are ready to help: 

✔️️ Magnetically attract clients that are the perfect fit for you so you have plenty of leftover time to spend with your family or doing your own thing

✔️️ Implement the most efficient proven and RD-tested strategies & systems to grow your business, leaving you the energy to feel excited and invigorated about what you do

✔️️ Stand out from the crowd & position yourself as the nutrition expert that you are

✔️️ Maximize your income and minimize your workload. Create the job you love for the life you love…for real.

What's better than the advice of one expert?

The advice of MANY. In this symposium you will learn from multiple experts that are walking the walk. These nutrition entrepreneurs are running 6 figure businesses and still have a life on the side. They have virtual practices, traditional practices, and completely nontraditional careers. They’ve got their marketing on auto-pilot, clients on waiting lists, group programs that practically run themselves. These are the professionals that are doing it right and they’re going to show you exactly how to do it.

25 masterclasses. 4 days (but a whole year to watch!).  CEUs. Endless action.

 

Get all of this from the comfort of your living room

It’s like a CEU-worthy Netflix for RD bosses

You know how invigorating, inspiring, and educational conferences can be. But they’re also expensive – think admission, travel, hotel, food, childcare. Not to mention the time away from your nutrition business. (And when you’re self-employed there’s no employer to foot the bill!)

Well now you can get that knowledge and inspiration right from your living room with this online conference. Anytime you want, from wherever you want.

Let’s be clear. This isn’t a listen-and-run type of course. It’s intended for you to take action, right now. Cross those to-do’s off your list like a boss. Kick that fear to the curb. Follow the takeaways in each masterclass & you will see growth in your business.

Take your time with the material – once each presentation goes live, you’ll have a whole year to watch it and take action as you go! (Although who doesn’t love a good deep-dive binge with hundreds of colleagues at the same time.)

“I had no idea how much time I was wasting running my practice. I didn’t know how much I could automate – I wake up to new sessions booked without even doing anything. Now I have more time for doing the parts I actually like, counseling my clients. I’ve even made changes in the way I manage my to-do list and email both for work and personal life and I feel like a weight has been lifted off my shoulders.” 

Erica

“The RD Entrepreneur Symposium was an instrumental piece in my professional and personal journey.  Each presentation was captivating and provided invaluable information. I looked forward to each and every presentation! I feel so fortunate to have found Heather and the Dietitian HQ.  I am forever grateful for the information and resources presented and provided to us, and I look forward to attending the next symposium! The RD Entrepreneur Symposium was worth every cent and then some, and has proven indispensable to me as I begin this next chapter as a business owner and entrepreneur.”

Heather S.

“Working with Heather [the host] absolutely turned my business around. I was ready to give up and within weeks of working with her I’d not only built a new online program but completely filled it. Better yet, I’m less stressed and lost that overwhelming cloud hanging over my head. I would have paid three times what I did if I’d known what outstanding results I’d get.” 

Sarah P.

2022 Masterclass Overview

Side Hustler to Full Time Entrepreneur: Creating Your Exit Plan

Katie Dodd, MS, RDN, CSG, LD, FAND

Are you a side hustler but want to become a full-time entrepreneur? It can feel so scary to leave the world of traditional employment. But with the right strategy and plan it is completely possible. During this session Katie shares her own story of side hustler to full time entrepreneur and she will help you create your exit plan to do the same.

Tamara Melton

Dos and Don’ts of Hiring for Your Team

Alyssa Callahan, MS, RDN

Hiring is one of the most intimidating and risky decisions we can make as entrepreneurs, but it’s also integral to growing your business and avoiding burnout. In this presentation, Alyssa will walk through the process of hiring both clinical and administrative roles, from crunching the numbers to onboarding your ideal candidate.

Stacey Dunn-Emke

Integrity-Driven Sales Strategies

Joannah White, RD

In a world where cold DMing and high-pressure sales tactics seem to be the norm, this training will help you master the art of integrity-driven sales strategies. From DM convos to sales calls, Joannah’s repeatable strategies will allow you to sharpen your sales communication skills, to make more impact, and sign more clients with ease.

Leveraging Lab Testing in Private Practice

Kaely McDevitt, MS, RD, LD

What we all want: an enjoyable, profitable practice that delivers life-changing results for our clients. Kaely will dig into common road blocks to getting great results for clients and the ways lab testing can be used to navigate challenging cases. In addition to getting nerdy about labs, we’ll discuss how to get set up as lab providers and how to build testing into comprehensive client programs.

Secure and Profit from Media Placements

Amy Gorin, MS, RDN

Wondering how to land amazing interviews and freelance article bylines in impressive publications like Eat This, Not That!, US News, Livestrong, Food Network, and more? Let seasoned media dietitian and former magazine editor Amy Gorin, MS, RDN teach you. You’ll also learn how to leverage the media to expand your career opportunities––and how to make MONEY from media placements.

Writing Product Descriptions That Get The Sale

Katrina Pace

If you’re selling online, product description pages are your money makers. A great product description makes the difference between getting the sale and getting nothing. Whether you’re selling supplements, t-shirts or digital products, Kat will take you step-by-step through how to write product descriptions that reinforce your brand, connect with your customers and get the sale. And how to optimize the checkout process to earn more from your products.

Amy Plano

Preventing Practitioner Burnout with Boundary Work

Erin Holt

There have been many times over the past 12 years where I didn’t know if I could do it anymore. I struggled with saying no, I over-delivered as a way to prove my worth, and I let the fear of being disliked take over. But when we serve others to the point of exhaustion and overwhelm….nobody wins. Learn how to strengthen your boundaries is to grow the business of your dreams…without sacrificing your physical & mental health.

Handling Objections, Not Sounding Desperate, and Following Up

Kathryn Shubert

Have you ever been faced with the doubt “that feels expensive” or “how is this better than [insert fad diet]” There’s a way you can take a deep breath, smile and love when people face you with doubts or objections. This session is a tangible mindset and put-right-into-action training you can use on potential and current clients. Walk away feeling at peace with how your conversations can flow in a meaningful direction and get results!

Using a Modified Profit First Method to Maximize Your Net Income

Julie Cunningham, MPH, RDN, LDN, CDCES, IBCLC

Want to increase your take home pay without working more hours? (Yes please!) In Profit First, author Mike Michalowicz flips the script for paying yourself as a solopreneur. Learn how to pay your self first, minimize your business’ operating expenses, and keep your business in the black.

Best Practices for Working With Interns & Volunteers in Blogging and Social Media

Dr. Su-Nui Escobar, DCN, RDN, FAND

Discover the best practices for guiding an intern or volunteer to create blogs and social media, so you can have more time to do what you need to keep your nutrition business growing. Learn where to find students/interns and tools and stratgies for rotations.

Bland to On Brand: Turn Clients to Followers with Branding

Chloe Thomas

Posting to Instagram but not seeing a return on investment? You may be spending hours content creating without actually having purpose in your messaging. Learn more about how branding is the number one problem we see on social media with dietitian business owners and how to use your brand to convert followers to clients.

Recode Your Body’s Energy Software

Shariah Ihsan, MS, RDN, AIPCC, PNEI

Working with the galaxy’s top business expert & making a crap ton of $$$? Awesome! But if you don’t know how to recode your body’s built-in energy software, your work & sanity will suffer. Even if you eat premium food & take high-end supplements. Tune in to learn how to use neuroscience to fuel your amygdala, upper-kick energy vampires & create your “Abundant Entrepreneur Energy Activation” plan.

Why Collaborations Are Good for Your Business and Getting Started with Your Brand Awareness Campaign

Brianna Fear-Keen, APD, AN

Forming relationships with other business owners who share the same audience as you, but offer a different service or product is key to building brand awareness for your business and helps you to achieve audience growth and generate client sales. Let’s look at how you can take those initial steps and start to form reciprocal business relationships with other small business owners.

Starting A Podcast For Your Business

Julia Zakrzewski, RD

Podcasting is an untapped marketing tool that can increase brand loyalty and drive up sales. There are currently 60 million blogs but only 2 million podcasts. If you want your business to stand out, start a podcast. Learn different podcast styles, how to get started, and ideas for repurposing your content.

Food Photography for Dietitians: The Power of Visuals in Nutrition Communications

Elis Halenko, RD

According to the CDC, 49% of people receive their nutritional information via social media. While dietitians are the gold standard for educating the public with evidence based nutrition information, they are not trained on how to create digital food/nutrition content to respond to this trend. During this session we’ll discuss industry trends and the RD opportunity, the power of visuals and how to create your own impactful food photos.

Building a Hustle Free Private Practice

Shena Jaramillo, MS, RD

Learn the basics of building a thriving dietitian private practice without all the hustle and grind. Let’s get down to the basics of getting clients in the door, billing insurance, and learning to identify the client you LOVE to work with. Learn to build brand authority and become the go-to expert when people have questions in your space.

Tony

How To Create Passive Income & Financial Freedom

Tony Stephan, RD

Making money and growing your business is great – but eventually you run out of hours in the day and hit income earning capacity. Then what? Learn the difference between earned income and passive income and how to leverage your time for revenue earned. Learn the difference between assets and liabilities, why it matters, and how to carve your way to financial freedom.

Embracing Video to Communicate Nutrition

Sara Kerr, RD, LD

Not only is video creation a great income opportunity for RD entrepreneurs, it provides you with the opportunity to have greater reach and more impact. In this presentation you will start brainstorming video content ideas, learn about editing software options, and how to get started filming with minimal equipment. Plus tips for how to become a more confident video creator, including introverts who need a boost of encouragement to use your introversion to your advantage.

The Power of Positivity: Supercharge Your Sessions & Boost Client Outcomes

Laura Koller, MS, MSEd, RD, LDN, CDCES

The perspective you bring to client sessions has been shown to impact your clients’ thoughts, feelings, actions, and outcomes. In this masterclass, we’ll explore the power of positivity to supercharge your sessions and boost client outcomes.

Social Selling 101

Angela Lago MS, RD, LDN

Many dietitians could benefit from the skill of social selling, yet most shy away from it. In this engaging presentation, you’ll learn what social selling is, the most popular platforms for social selling, how to get started, and sales, marketing and mindset techniques to help you find success with social selling.

How to Create a Thriving Practice That Prioritizes Accessibility to Healthcare Education

Amanda Ciprich, MS, RD

As healthcare providers, we care about helping other people – it’s why we got into this  to begin with. But that can get lost once we see profits in our business. In this presentation, we will explore how to prioritize purpose over profits and various strategies for creating accessible options to healthcare education inside your private practice.

Heather Neal rd entrepreneur dietitian business training

Business Organization: Mastering Your Systems and Operations

Heather Neal, MS, RD, LDN, CLT

Learn the behind-the-scenes aspects of business organization and systems. Identify what systems you need to maximize your business’ efficiency and how to organize the back end of your business to decrease mental chaos (and save your sanity).

Free Bonus Sessions:

Popular Highlights from Past Symposiums

 

 

Using LinkedIn to Attract High Paying Clients in Worksite Wellness, as a Virtual Speaker, and as a Workshop Host

Stacey Dunn-Emke, MS, RDN, MST

With the right strategy on LinkedIn you can find and attract high paying clients to grow your business and services in Worksite Wellness as a Virtual Speaker or Workshop Host. Learn how to use LinkedIn to attract clients with step-by-step essentials with keyword staging, curated connections, impactful engagement, and search strategy. Included is a LinkedIn Profile Checklist.

Get Your Business Out of Your Head and Onto the Web

Whitney Bateson, MPH, RD

For many RDs, bringing our business to life online can feel overwhelming, confusing, and defeating. If this sounds like you, Whitney is here to walk through the exact steps to take to get your sales-generating website out of your head and into reality, how to understand your customers better, and what words to use in your marketing to persuade more customers to buy. Leave with a step-by-step action plan to build your online presence and attract more customers to your business – goodbye overwhelm, and hello profits.

Freelance Writing for the Dietitian

Ana Reisdorf, MS, RD

Seeing one-to-one clients – or clients at all – not for you? You’re not alone. In a full time revenue writing as a RD expert instead. Ana guides you through the process of freelance writing, from the types of writing work available, where to find writing work, how to effectively pitch, to setting your rates.

Pitch Perfect – Strategies for Getting and Negotiating Consulting Jobs

Alissa Rumsey MS, RD, CDN, CSCS

Learn how to partner with brands and companies to offer consulting services including freelance writing, speaking, brand work like recipe development or sponsored blog and social posts, and spokesperson work on behalf of a brand. Learn how to identify companies to work with, different ways you can partner with brands/companies, how to connect with companies, how to pitch companies, and pricing and negotiating consulting projects.

Heather Neal rd entrepreneur dietitian business training

Symposium Founder + Facilitator

Heather Neal, MS, RD, LDN, CLT

An avid nutrition entrepreneur, and creator of the Profitable RD Freedom Framework, Heather has been carving her way through this entrepreneurial life for over 14 years and her absolute favorite part of her career is that she gets to make it whatever she wants it to be. And that’s what she wants for you too: to take your nutrition career and turn it into the job of your dreams. Let the RD Entrepreneur Symposium help you do just that.

 

100% online – anywhere, anytime!

Instant access to on-demand recordings for one year.

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Private discussion group to connect with speakers + other attendees – plus earn prizes for participating.

CEUs

Full YEAR to watch!

FAQs

Where does this take place?

Anywhere you want it to! It’s 100% online and you’ll have instant access to on-demand recordings for a year so you can watch whenever, wherever you have internet.

 

Do I have to be a RD?

Nope! All nutrition professionals & nutrition business owners (or business hopefuls!) welcome. You just need a passion for nutrition + entrepreneurship.

Are CEUs provided?

Currently pending CEUs, check back for updates

Performance Indicators:

11.4.1 Stays abreast of changing trends and technology in promotion, marketing and advertising products and services.
2.2.3 Delivers accurate and credible messaging.
3.1.6 Takes an active role in sharing information and knowledge.
9.3.5 Uses a variety of strategies to deliver education.

How long do I have to watch?

ONE YEAR. Sessions go live starting October 18th – a few more go live each day until Octobe 21st. Once they’re live, you can watch them any time you want! You’ll have on-demand access to all presentations for a full year.

When does registration open?

EARLY BIRD registration opens October 6th 2022

I still have questions. Who can I ask?

Shoot an email to support@dietitianhq.com or DM at @dietitianhq

 

Due to the digital nature of the content, no refunds will be issues after October 17th midnight eastern time. Anything prior to that will be happily refunded to your satisfaction.