The RD Entrepreneur Symposium

{online conference for nutrition entrepreneurs}

The ultimate guide to growing your nutrition business.

Attract more clients, streamline your strategy, put your marketing on auto-drive, and get back to LOVING what you do as a nutrition entrepreneur.

 

18 CEUs

Does this sound familiar? …

You’re frustrated with spending hour after hour marketing and putting yourself out there only to hear crickets. You thought being a dietitian entrepreneur would be fun & freeing, but you’re working more hours than ever for little return.

You’re hustling like crazy but still not booking nutrition clients. You’re throwing all your time and money into building your brand & following (and trying to be everywhere on social media!) but you’re just not making headway.

You crave freedom & flexibility. You’re in a profession where you can shape your career to look like your wildest dreams, but you’re too scared to take the leap or you lack the clarity to make your imagination a reality. You don’t love the 9 to 5. Perhaps 1-on-1 consults and hourly rates aren’t your thing either. Or maybe you want a thriving brick and mortar private practice.

You feel lost with all the moving parts of running a business. Piecing together systems. Abiding by health & technology laws. Creating lucrative packages. Building a website or email list that converts. It can be so overwhelming you quit before you’ve even gotten to the good stuff – changing lives.

Or maybe you already have a booming business, but you want to take it the next level.

Frustrating, Overwhelming, Stressful

WHAT IF I TOLD YOU IT DIDN’T HAVE TO BE LIKE THAT?

We’ve all been there. But you don’t have to feel stuck. Instead of spending more valuable hours Googling and Facebooking trying to figure things out on your own, see exactly what other wildly successful RDs & nutrition entrepreneurs are doing to keep their businesses steadily booked without working 60-hour weeks.

Have you ever felt like this? ...

You want to make more money but you just don’t have any more hours left in your day or any more gas in your tank.

You feel like you’re doing everything right, but just can’t land enough clients or fill your group programs. You’ve read every tutorial and grabbed every freebie out there, yet you’re still unsure how to attract your ideal client and hone in on your marketing.

You have a great website but no one’s signing up. You’ve spent a lot of time or money creating a user-friendly, attractive website, but you’re not seeing a return on your investment.

The RD Entrepreneur Symposium puts an end to all that frustration. RD Entrepreneur Symposium

What People Are Saying

“…it was after the symposium that I finally felt like I had the base to really get things going. In the last two months, my gross income from my ‘side hustle’ private practice has been greater than full-time salaried position, all because the symposium gave me the confidence that I really could do this. Thank you for (100% literally) changing my life with what you’ve created!” 

Heather L.

The spring symposium was a major catalyst for beginning my business! Since the symposium, I have legally formed my business, begun marketing, and now have 5 clients! What a fun and wild ride it has been! Would absolutely not have had the courage to do this without the symposium. Left me empowered and feeling prepared to take those next steps!” 

Ashleigh P.

“The RD Entrepreneur Symposium was an instrumental piece in my professional and personal journey.  Each presentation was captivating and provided invaluable information. I looked forward to each and every presentation! I feel so fortunate to have found Heather and the Dietitian HQ.  I am forever grateful for the information and resources presented and provided to us, and I look forward to attending the next symposium! The RD Entrepreneur Symposium was worth every cent and then some, and has proven indispensable to me as I begin this next chapter as a business owner and entrepreneur.”

Heather S.

These are probably the most valuable CEUs I have gotten in my entire career.”

S.

“I had no idea how much time I was wasting running my practice. I didn’t know how much I could automate – I wake up to new sessions booked without even doing anything. Now I have more time for doing the parts I actually like, counseling my clients. I’ve even made changes in the way I manage my to-do list and email both for work and personal life and I feel like a weight has been lifted off my shoulders.” 

Erica

“Working with Heather [the host] absolutely turned my business around. I was ready to give up and within weeks of working with her I’d not only built a new online program but completely filled it. Better yet, I’m less stressed and lost that overwhelming cloud hanging over my head. I would have paid three times what I did if I’d known what outstanding results I’d get.” 

Sarah P.

Get all of this from the comfort of your own living room.

You know how invigorating, inspiring, and educational conferences can be. But they’re also expensive – think admission, travel, hotel, food, childcare. Not to mention the time away from your nutrition business. (And when you’re self-employed there’s no employer to foot the bill!)

Well now you can get that knowledge and inspiration right from your living room with this online conference. Anytime you want, from wherever you want.

Let’s be clear. This isn’t a listen-and-run type of course. It’s intended for you to take action, right now. No more adding things to the to-do list that you’re not going to get to. No more letting fear hold you back. If you follow the takeaways in each masterclass, you will see growth in your business.

No need to rush through all the material as quickly as possible – once each presentation goes live, you’ll have a whole year to watch it and take action as you go!

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Client Attraction + Marketing Strategies

Making Money Beyond Private Practice

Digital Strategies to Grow Your Business

Conquering Social Media Overwhelm

What's better than the advice of one expert?

The advice of MANY. In this symposium you will learn from multiple experts that are walking the walk. They are running 6 figure businesses and still have a life on the side. They have virtual practices, traditional practices, and completely nontraditional careers. They’ve got their marketing on auto-pilot, clients on waiting lists, group programs that practically run themselves. These are the professionals that are doing it right and they’re going to show you exactly how to do it.

RD Entrepreneur Symposium

How To Sell Yourself For Success

Tony Stephan, RD

As RDs, we are not taught the most vital skill to thrive in our profession: sales and negotiation. Regardless of what area of dietetics you work in, you have to sell yourself every day. The ability to articulate your nutrition coaching as the solution to your ideal client’s problem is vital for entrepreneurial success. Learn the top skills to sell yourself for more clients, increased income, and career growth. (Including a script for exactly what to say to get a client to scream “yes!” on a discovery call.)

Freelance Writing for Websites

Ana Reisdorf, MS, RD

Everything you need to know to earn an income freelancing writing for websites or ghostwriting for other RDs and comanpies. Ana covers how you can tap into this unlimited job potential, including the different types of writing you can do, how to find clients and land writing gigs, how to price your work, the basics of SEO, and how to format your articles and posts for happy, repeat clients. 

Outsourcing With Ease

Tasha Booth

You know you need help in your business but the thought of finding that help can be overwhelming. Where do you even begin? How do you find the right people with the right qualifications who can help right now?! In Outsourcing with Ease, Tasha shares her 5 tips for finding your first (or next) virtual support pro so that you can get back to doing what you do best! (You’ll wish you watched this before you got to the point of needing to hire help!)

Foolproof Product Creation – How to Create a Product That Your Audience Truly Wants

Erica Julson, MS, RDN, CLT

Learn how to create a successful product right out of the gate, without expensive or embarrassing flops or ho-hum sales. Erica will review the first steps you should take in creating a product, highlight 3 ways to validate your idea before spending valuable hours creating it, and share some real-life examples of flops and wins.

An Inside Look at Running a Thriving In-Person Private Practice

Dr. Sheila Dean, DSc, RDN, LDN, CCN, IFMCP

Grab an exclusive behind the scenes real-life look at how a traditional nutrition private practice is run with the founder of the Integrative and Functional Nutrition Academy. Dr. Dean shares how she generated leads for her practice, how she set her pricing, what she would (or wouldn’t) have done differently from the beginning, and the marketing activities that have had the most success in her building her business.

How to Attract More Visitors to Your Website

Whitney Bateson, MPH, RD

You’ve started your business, built your website, and are ready to rock and roll – but where is your traffic? In this presentation you’ll learn how to develop and implement a marketing strategy that will attract more of your ideal clients to your website. We’ll cover researching your competitors, SEO, blogging, social media, and more! Walk away with practical tools that you can begin implementing immediately to grow your audience and ultimately, your business..

Harnessing the Power of Analytics to Reach Your Business Goals

Stephanie Hofhenke

I saw you duck under your desk when I said “Analytics.” But, really, analytics just help you make sure what you’re saying online is reaching interested ears. And the key to analytics is simple: choosing the right metrics to answer your most pressing questions. In this presentation, I’ll walk you through how to determine the right measures for your business goals. You’ll learn simple data collection strategies, set up a no-stress analytics plan, and walk away with an easy dashboard framework to start tracking your success. See? Simple.

Selling Profitable Digital Products

Megan Boitano, MS, RD

How to get started selling digital nutrition products, from courses to guides, handouts, clincial tools, and more. Learn the three steps of the selling process and key actions in developing a digital product. Digital products are great way to create passive income, but not without laying the intentional and strategic groundwork first – learn how to do it successfully the first time around.

How to Write Compelling Website Copy that Turns Browsers Into Buyers

Orly Wachter, MS, RD

When a potential client lands on your website, is it immediately clear whether they’re in the right place or is your message coming across vague and getting lost in a sea of other wellness experts? Your website needs to immediately capture your reader’s attention and this session will show you how. You’ll learn the #1 thing you must do before you start writing, common mistakes most nutrition entrepreneurs make on their sites that are costing them clients (and how to fix them), and secrets to compelling copy that has your ideal client saying “she gets me!”

A Step-by-Step Guide to Taming Social Media in 10 Hours a Month

Krisit Coughlin, MS, RDN, LD

Social media can create a love-hate relationship. We love the idea of attracting new business through social media. On the flip side, when we start to think about how to make it happen – we get lost in the details: What should I share? How often do I post? How do I stand out from the crowd? Where do I start? Starting or growing your social media presence can feel overwhelming, but you can minimize the anxiety and frustration by taming your social media in just 10 hours a month. This isn’t your usual conversation about how to use hashtags – It’s better! You learn a step-by-step process to streamline your social media planning and execution. Learn which must-have tools you need to execute your social marketing campaign like a true professional. 

Have a Book or Ebook Idea? What Next?

Sohailla Digsby, RDN, LD, CPT

Writing a book or ebook will not only extend the reach of your message, it will also boost your credibility, bring in passive income, and increase your marketing opportunities. With these benefits come uncertainties and questions: Self-publish or traditional publish? When to write? Who will buy? What does success look like? Join a self-published RD-author for this session to learn what to do with your book idea and set yourself up for publishing success!

Dietitians in Direct Sales: Increase Income Streams by Debunking the Myths of Pyramid Schemes

Mandy Enright, MS, RDN, RYT

Direct Sales offers many opportunities for RDs to add income streams into their existing business or as a launching pad to owning a business. Many RDs are hesitant about direct sales in relation to product safety issues and non-RD distributors giving unqualified nutrition advice. This presentation will look at common barriers RDs have towards direct sales, benefits of joining a direct sales company, and showcase examples of RDs who have successfully integrated direct sales into their nutrition businesses.

Formula-free Marketing: Don’t Believe the Hype

Katrina Pace, NZRD

Getting started or super-sizing your business? It’s all too easy to get caught up buying into someones secret formula to make your first 6-figures or get a regular flow of clients. In the back of your head you may be thinking, do these formulas work? What pitfalls are hiding round the corner? Katrina will tell you why formula marketing  is failing RDs and show you how to make your own formula-free marketing plan without losing your mind and going prematurely grey.

Strategies for Balancing Full-Time Work and a Side Hustle

Amanda Lambrechts, RD

Wanting to get into private practice, but need to keep your full-time job? Amanda will walk you through some strategies to help balance your busy schedule while also chasing your career passions. She’ll help you feel less overwhelmed and more confident in taking on a side business.

Facebook Advertising 101 for Health Professionals

Samantha Scruggs, RDN, LDN

Facebook advertising can be confusing and frustrating at first, but it’s a gold mine once you learn how to use it correctly. This presentation will teach you the basics of how to get started with Facebook advertising and marketing – from how to set up an ad account and start your first ad, to how to make sure your advertisement is in compliance with Facebook’s policies so you don’t get denied, PLUS some tips on selecting the perfect picture and writing compelling copy.

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Private discussion group to connect with speakers + other attendees

100% online – anywhere, anytime!

Instant access to on-demand recordings.

April 9th-12th, 2019

Early bird registration opens March 28th

FAQs

Where does this take place?

Anywhere you want it to! It’s 100% online and you’ll have instant access to on-demand recordings so you can watch whenever, wherever you have internet.

Sessions go live April 9th-12th, 2019

Do I have to be a RD?

Nope! All nutrition professionals & nutrition business owners (or business hopefuls!) welcome. You just need a passion for nutrition + entrepreneurship.

Are CEUs provided?

YES! The symposium is pre-approved for 18 CEUs.

Performance Indicators:

11.3.1 Adheres to the code of ethics of the profession.
2.1.3 Tailors message to meet the needs of the target audience.
3.1.6 Takes an active role in sharing information and knowledge.
3.2.2 Participates in professional and personal development activities for career growth and skill enhancement.

Suggested learning need codes:

7070: Entrepreneurship, private practice
7120: Marketing
4100: Social Marketing
1140: Written communication skills, publishing

How long do I have to watch?

Sessions go live starting April 9th – a few more go live each day until April 12th. Once they’re live, you can watch them any time you want! You’ll have on-demand access to all presentations for a full year.

When does registration open?

Early bird registration starts March 28th. Regular registration opens April 2nd.

I still have questions. Who can I ask?

Shoot an email to hello@dietitianhq.com or DM at @dietitianhq

Due to the digital nature of this content, no refund allowed after 4/8/19 at midnight per terms of service.

Thank you to this year’s sponsor Practice Better for supporting dietitian entrepreneurs!

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