The RD Entrepreneur SymposiumThe Power of Email Marketing for RDs
with Liz Burkland, RD, LD, CDCES
The Power of Email Marketing for RDs
Liz Burkland, RD, LD, CDCES
Liz Burkland, RD, LD, CDCES is a freelance writer and owner of Thyme Savings. Liz writes for health and wellness entrepreneurs, helping them increase engagement with ideal clients, create authority in their brand, and make more sales. She has helped clients increase email engagement to 48% and improve sales by 25%.
What we’ll cover:
Why email is so powerful
Top mistakes RDs make with email marketing
Types of emails to include in your marketing strategy.
Cover: why email is powerful, top mistakes, types of emails you should be including in your marketing strategy.
Why email is powerful
$1 spent on email = $42 roi
Higher conversion rates
6% fb vs 20-30% email
Email newsletters: set schedule, make personal, variety, write like you talk
13:35 Round up emails
15:16 Email sequences: welcome, re-engagement, launch. 4-7 emails 1-2 days apart.
17:12 Welcome sequence
Goal: introductions and initial offer, set up expectations, share yourself, transformation stories, 1-2 quick wins, CTAs, put subscriber in general list
19:59 Re-engagement sequence
Goal: warm audience back up, clean up list after sequence (is it time to break up?)
23:27 Launch sequence
Goal: get readers to purchase, include personal stories, testimonials, benefits, Q+A, limited time offer, bonus
26:19 Take action