The RD Entrepreneur Symposium

Dr Mariëtte Abrahams, MBA, RD

Dr Mariëtte Abrahams MBA RD is the CEO and founder of Qina, a boutique networked and virtual consultancy that provides domain expertise, strategy, research and digital marketing services to companies and organizations in the Personalised nutrition & wellness industry. Qina’s mission is to close the gap between industry, technology, academia, and frontline health professionals. Mariette is a regular speaker, panelist, and moderator on important topics in personalized nutrition at national, international, and corporate events.

What we’ll cover:

Overview of personalized nutrition 

Potential of personalized nutrition technologies

5 steps you can take today

Highlights:

Personalized nutrition and technology enables us to reach and impact more people
2:44 What is personalized nutrition

Technology has and will change how we work

5:50 common mistakes: fear, overwhelm = inaction, not changing mindset from paper, not understanding value

14:05 What consumers want now:  personalized, health goals, values, real time

16:28 Potential of personalized nutrition technologies in heath (educate, assess, self-manage, track, nudge)

Personalized approach > one size fits all

23:26 5 steps you can take today

1. Upskill in new technology
2. Get clear on the value you bring to each client
3. Be clear on your niche but avoid programme temptation
4. Adopt a digital nutrition mindset
5. Stay update