The RD Entrepreneur Symposium
Getting Up Close and Personalized with Technology - Earn More, Lead Betterwith Dr Mariëtte Abrahams, MBA, RD
Getting Up Close and Personalized with Technology – Earn More, Lead Better
Dr Mariëtte Abrahams, MBA, RD
Dr Mariëtte Abrahams MBA RD is the CEO and founder of Qina, a boutique networked and virtual consultancy that provides domain expertise, strategy, research and digital marketing services to companies and organizations in the Personalised nutrition & wellness industry. Qina’s mission is to close the gap between industry, technology, academia, and frontline health professionals. Mariette is a regular speaker, panelist, and moderator on important topics in personalized nutrition at national, international, and corporate events.
What we’ll cover:
Overview of personalized nutrition
Potential of personalized nutrition technologies
5 steps you can take today
Highlights:
Personalized nutrition and technology enables us to reach and impact more people
2:44 What is personalized nutrition
Technology has and will change how we work
5:50 common mistakes: fear, overwhelm = inaction, not changing mindset from paper, not understanding value
14:05 What consumers want now: personalized, health goals, values, real time
16:28 Potential of personalized nutrition technologies in heath (educate, assess, self-manage, track, nudge)
Personalized approach > one size fits all
23:26 5 steps you can take today
- Upskill in new technology
- Get clear on the value you bring to each client
- Be clear on your niche but avoid programme temptation
- Adopt a digital nutrition mindset
- Stay update