The RD Entrepreneur Symposium

Maryann Walsh, MFN, RD, CDE, CPT

Maryann Walsh is a Registered Dietitian and owner of Walsh Nutrition Consulting based in Palm Beach, FL. She has worked with numerous brands and organizations on consumer messaging, product and program development, and creating credible content. Maryann has been quoted in numerous publications such as Shape, Huffington Post, and Muscle and Fitness and has appeared on networks such as ABC, NBC, and CBS.

What we’ll cover:

What consulting looks like for RDs

Showcasing your work on LinkedIn

Finding consulting opportunities

Pricing your work

Highlights:

B2B consulting for RDs (brands, organizations)

6:35 1. Consulting can include: copywriting, product development, consumer focused messaging, content creation for brand, representation in media/trade shows, food/product photography, corporate wellness (you don’t need a large following)

14:06 2. Create a portfolio of your work on your website and LInkedIn profile (blog posts, media features, publications, awards, photography)

15:30 3. Get on LInkedIn – portfolio, post articles, bio, education, experience (featured section)

17:51 What services do you want to offer? Make it clear on LinkedIn

People can’t find you if you don’t put yourself out there

19:20 5. Finding consulting opportunities: what solutions can you provide?, reach out to contacts: brand managers, HR managers

23:18 6, Pricing your work: more per hour consulting than as an employee. Min $50-60/hr and create contract outlining hours per week. Retainers and contract models.

B2B Consulting Slides