The RD Entrepreneur Symposium

How To Pivot Your Nutrition Coaching Business Online Now!

with Tony Stephan, RD

How To Pivot Your Nutrition Coaching Business Online Now!


Tony Stephan, RD

I’m a Registered Dietitian and the owner/founder of the I Believe Mentorship & Tony Stephan Fitness & Nutrition LLC. My God given mission in life is to help people other RD’s and nutrition experts connect their formal education, to the real world application of owning an online nutrition coaching business.

What we’ll cover:

Breaking your own 4 minute mile

Selling outcomes not time

Identifying  your framework or process



Why now is the time to pivot online

Helping you break your own 4 minute mile

18:23 Sell OUTCOMES not time. (old way = time, sessions, packages, new way: outcomes) Client on demand system that’s predictable and repeatable (not “hope” marketing)

44:12 initial coaching assessment – assess as human being – emotion, not just clinical.

Awareness precedes change. Need to SEE what’s holding them back,not tell. Coach don’t command.

Let them be the hero of the story.

Most clients can achieve results once but can’t sustain.

Client roadmap = 6-12m journey

Ongoing coaching model with check in process

48:50 awareness >results> recovery> sustainability (how to ditch the tracking and let me be the last stop on your nutrition journey not just another stop)

What makes you different, not better?

What’s your framework or process?

If you’re just like everyone else, what are they going to pick? The cheapest

1:07:40 Sales has nothing to do with money, it has everything to do with confidence.