The RD Entrepreneur Symposium
Become the Face of Your Brandwith Mallika Malhotra
Become the Face of Your Brand
Mallika Malhotra
Mallika Malhotra of MikiFoto + Co is an award-winning brand builder, professional photographer, master connector and author of The Brand Photography Playbook. Her passionate energy, strategic mind and creative spirit makes her a magnetic force in the female entrepreneurial community. Her friends and clients call her the brand energizer! When she is not brainstorming, she is hanging with her hubby and three sons in their Maine home, sipping coffee or a glass of Cabernet, and dreaming about their next global adventure.
What we’ll cover:
6 key images you need to boost your brand
How to connect with your audience in a meaningful way
The power of visual storytelling and the types of photo-stories to use in your business
Highlights:
6 key images you need to boost your brand
How to connect with your audience in a meaningful way
The power of visual storytelling and the types of photo-stories your business should be telling to get noticed and make an impact
4:42 how do you stand out – the power of visual storytelling: capture attention, build know, like, trust, educate about your offerings, infuse personality and story, establish you as an authority, price at a premium,
7:27 6 images every entrepreneur needs
- Power pose – headshot
- Working girl – insider look at your business, steps of your process, client experience
- (13:58) Passion portrait – what it feels like to work with you, your personality, expression and story to connect
- Lifestyle lens – slice of life, humanize your business
- Future forecast – be a goal getter, share your aspirations
- (20:00) Storytelling stock – fill the gaps, find story in your daily stuff, peak into your life
bit.ly/brandvisibilitybooster
23:50 Brand photo library
24:30 next steps: review and audit brand photos, identify what you have and what’s missing, start sharing your photo stories
