The RD Entrepreneur Symposium

Identifying & Attracting Your Ideal Clients

with Brittany Barnhart, Brand Strategist + Designer

Identifying & Attracting Your Ideal Clients

 

Brittany Barnhart, Brand Strategist + Designer

I’m Brittany Barnhart, a Brand Strategist & Designer. At Powerhouse Brand Studio, I partner with womxn health & wellness professionals to identify long-term business goals and ideal client personas to build a strategy and platform for their community that will last for years to come.

What we’ll cover:

Why having an ideal client is pivotal to the success of your business

4 ways to identify your ICA

A roadmap to finding and attracting them online

 

Highlights:

Why having an ideal client is pivotal to the success of your business

4 ways to  identify your ICA

A roadmap to finding and attracting them online

2:35 how your ICA influences your business

3:10 Common mistakes

5:12 4 ways to start identifying your ICA

8:20 The customer journey: awareness, consideration, conversion

Each phase: glimmer, problem, solution. Examples.

19:00 ICA mistakes. Industry jargon, on focusing on conversion phase, not being specific enough.

22:22 How to use in your business