The RD Entrepreneur Symposium
Identifying & Attracting Your Ideal Clientswith Brittany Barnhart, Brand Strategist + Designer
Identifying & Attracting Your Ideal Clients
Brittany Barnhart, Brand Strategist + Designer
I’m Brittany Barnhart, a Brand Strategist & Designer. At Powerhouse Brand Studio, I partner with womxn health & wellness professionals to identify long-term business goals and ideal client personas to build a strategy and platform for their community that will last for years to come.
What we’ll cover:
Why having an ideal client is pivotal to the success of your business
4 ways to identify your ICA
A roadmap to finding and attracting them online
Highlights:
Why having an ideal client is pivotal to the success of your business
4 ways to identify your ICA
A roadmap to finding and attracting them online
2:35 how your ICA influences your business
3:10 Common mistakes
5:12 4 ways to start identifying your ICA
8:20 The customer journey: awareness, consideration, conversion
Each phase: glimmer, problem, solution. Examples.
19:00 ICA mistakes. Industry jargon, on focusing on conversion phase, not being specific enough.
22:22 How to use in your business
