The RD Entrepreneur SymposiumHow To Build A List Of Qualified Buyers For Your Virtual Programs Using This (Cash Infusing) Marketing Funnel Strategy
with Luisa McClure, MS, RDN
How To Build A List Of Qualified Buyers For Your Virtual Programs Using This (Cash Infusing) Marketing Funnel Strategy
Luisa McClure, MS, RDN
Luisa McClure is a marketing strategist and mentor that specializes in digital marketing funnels, as well as Facebook and Instagram advertising. She also has a masters degree in nutrition and is a RDN. She helps health-related online entrepreneurs create automated marketing funnels that attract more qualified leads for their virtual programs.
What we’ll cover:
Growing your email list with a more qualified audience
The blueprint to 3 funnel strategies
What you need to implement each strategy
A more profitable path to your irresistible offer. Move your ideal audience to action – buying more and more quickly
It’s not a winning strategy if you grow an email list full of people that aren’t willing to take action
What you’ll learn:
A buyer focused funnel strategy
The blueprint to this funnel strategy
What you need to implement the strategy
Grow your email list with a more qualified audience + the moving pieces to implement.
Goal: learn the strategy to attract more action takers using a higher converting funnel that will help quickly build and monetize your list.
6:11 What is a marketing funnel? Awareness, interest, decision, action.
Why do you need a funnel? Backbone; helps build trust.
8:05 The Strategy: a buyer focused funnel and the psychology behind “yes”
Yes Ladder: small yesses lead to bigger yesses.
Present the opportunity to say yes to a no brainer offer.
10:08 3 buyer focused funnels:
Low offer entry funnel, paid challenge funnel, free challenge funnel with tripwire
11:22 Low entry offer funnel: micro offer $7-47. Highly consumable, quick win. Cash infusion.
13:24 paid funnel challenge: multi day challenge $10-47. Investing time and money. Cash infusion
14:22 Free challenge funnel with tripwire. A multi day free challenge with low entry point limited time offer once registered, $7-27.
16:29 Offer ladder: suite of offers that allow to move up to higher priced programs.
Free challenge – low entry – mid (core) – high (signature)
18:05 The blueprint
Funnel Map 1: Low entry offer
Low end offer $7-47 and order bump – one time offer $47-77, confirmation, access. Email sequence: nurture to conversion.
22:26 Funnel map 2: paid challenge
25:49 Funnel map 3: free challenge with tripwire.
- Present offer
- Collect $
- Offer delivery
- Drive traffic
30:13 Landing page
33:39 Collect $
34:33 Communicate – email service provider
36:15 Offer delivery – course/video hosting
37:57 Drive traffic – organic and paid
42:37 The Numbers – buyer focused funnel calculator