The RD Entrepreneur Symposium
Pitch Clinic: How to Reach Out to Brands and Publicationswith Ana Reisdorf, MS, RD
Pitch Clinic: How to Reach Out to Brands and Publications
Ana Reisdorf, MS, RD
Ana Reisdorf, MS, RD is the founder of a health content marketing agency made up entirely of Registered Dietitians. She also helps others RDs learn how to be writers through her Facebook group RDs Who Write and her course Freelance Writing for the RDN.
What we’ll cover:
Get published for freelance writing
Two types of pitches
Highlights:
Get published for freelance writing
What is a pitch- 2 kinds: story idea or intro to service
1:30 Story idea pitch: print magazines, large websites. Mini article. Always send to a person. Google “website name + write for us”
Pitching guidelines: past issues, magazine’s voice, suggest new angle, be specific, wait at least 3 weeks.
5:24 Subject line. Intriguing and in voice of publication.
The hook: name of editor, hook – get interested in story
Craft pitch: look at ads for what interested in, 3-4 sentences long.
9:14 include CTA
9:48 Pitch example
How to get samples.
12:33 Pitch to a company/letter of introduction
Send letter of introduction, specific about what you want from them, links to articles.
13:30 Basic format
What do say: Direct method
15:23 Follow up keys: f/u in 2 weeks, then 1 month, then every 2 months if some kind of response.
Final tips
