The RD Entrepreneur Symposium
Using Psychology and Technology to Maximizing Digital Product Saleswith Megan Boitano, MS, RDN
Using Psychology and Technology to Maximizing Digital Product Sales
What we’ll cover:
Misconceptions about selling.
Why customers buy.
The essential technology elements for selling digital products.
Highlights:
Psychology + technology: need to be good at both for successful digital product
Psychology: understand why people buy and tapping into emotion and beliefs to generate sales.
3 phases of selling
We’re not creating a product and hoping random people on the internet will find it and buy it.
9:59 Attraction
11:21- How do I know what my audience is interested in? Worksheet exercise
13:55 Determining your audience’s interest
“Content is how you attract your audience – your product is not”
31:00 Attract – worksheet activity
31:36 Nurture: transform traffic and followers into potential customers
Psychology – writing to connect. Use headlines. Elicit emotion. Tell stories.
Technology for lead magnet
44:37- I have a new subscriber. What do I do now?
50:40 Marketing funnel: attract, convert, close, delight
52:39 Nurture worksheet activity
56:00 Customers don’t go straight from email to typing in their credit card details
1:01:29 Selling worksheet activity.
Megan Boitano, MS, RDN
Megan Boitano, MS, RD, LDN helps dietitians leverage their expertise and generate passive income with digital products. She is the founder of RD2RD.com, a digital marketplace for RDNs to purchase and sell original, digital goods such as nutrition handouts, presentations, webinars, books and more.
