4 Mistakes to Avoid in Growing Your Nutrition Business

Hindsight is 20-20. We’ve all been there. We’ve done things we wish we hadn’t wasted time on. Things we thought would grow our nutrition business but didn’t. Or even worse, set us back. Let me do you a favor…

Don’t make these mistakes as a nutrition entrepreneur:

1. Trying to make everything perfect before launching. I made this mistake when I first went into private practice. I kept delaying my “grand opening” because I wanted my website to perfect, I wanted business cards and marketing materials, I wanted every single “T” crossed and “I” dotted. And while it’s important to have your sh*t together, you don’t need every single duck in a row. People don’t want perfection; they want authenticity, trust, and value.

2. Underpricing your services. I get it. You want more clients so you need to be affordable. It makes sense on the surface. But let me tell you something about pricing yourself too low:

1} You are going to attract “budget” clients. These are often the ones that end up asking for refunds and more importantly, aren’t truly dedicated to putting in the work needed to make a lifestyle change.

2} You’re going to get too many clients. {Say what? Yes, this can be a bad thing.} If you have more clients than you can handle, you’re not going to give them your best. Referrals and repeat customers are golden – you need to prove you’re worth the investment.

Plus, it’s harder to raise your prices down the road without feeling icky.

3. Not defining your niche. This has been and will probably always be my biggest personal struggle. I’m passionate about many things and want to help as many people as possible. But let me tell you from personal experience, defining your niche has everything to do with your success. By picking a niche, you can focus in on your target market and ideal client. You will have a specific problem people need solved and they will feel like you are the only one that can solve it. By narrowing your focus, you will be broadening your sales and attracting customers to you, instead of needing to chase them down.

[See more: How Picking a Niche Helps You Grow Your Nutrition Business]

4 mistakes to avoid when growing your nutrition business

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4. Not building an email list. You’ve probably heard this one ad nauseam, but it’s for a reason. Owning YOUR list of potential clients is one of the most important things you can do for your business. No one can take that list away from you; you don’t have to worry about an algorithm changing or your account being shut down or your posts not being seen in a feed of white noise. And the truth is, people need to hear what you have to say many, many times before they’re ready to make an investment in you. A list gives you direct access to YOUR specific target clients – you know they’re interested, they just need a little loving and coaxing.

 

Bottom line: sometimes you just have to jump in and go for it. Don’t be scared to charge what you’re worth, and start collecting email addresses from the get-go.

 

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